Ostwald Helgason AW12/13 Collection, New York Ostwald Helgason AW12/13 Collection, New York
Ostwald Helgason AW12/13 Collection, New York Ostwald Helgason AW12/13 Collection, New York
Ostwald Helgason AW12/13 Collection, New York Ostwald Helgason AW12/13 Collection, New York
Ostwald Helgason AW12/13 Collection, New York Ostwald Helgason AW12/13 Collection, New York

Making waves: Seafaring tales inspire new look

16 : 02 : 2012 Norway : Stripes : Multi-coloured

New York – Ostwald Helgason made its debut at Milk Made studios for New York Fashion Week, inspired by a 19th-century Antarctic race between Britain and Norway.

Designers Susanne Ostwald and Ingvar Helgason developed a modern design aesthetic for the show, using multi-coloured nautical stripes, sportswear details and stiffened fabrics. Flared silk skirts were paired with sweaters adorned with sea monster motifs that referenced vintage maps and Nordic seafaring tales.

The Ostwald Helgason collection is in keeping with our Modern Mythology design direction. Designers are increasingly referencing mythology, ancient cultures and symbols to tell a story. But this duo added a fresh layer by incorporating these references into contemporary sportswear and tailored garments.

Discover More Daily Signals
ITB Berlin 2026: Regenerative hospitality takes centre stage

Daily Signals

ITB Berlin 2026: Regenerative hospitality takes centre stage

On the final day of ITB Berlin 2026, speakers highlighted regenerative hospitality as the next frontier for luxury travel, calling for a shift from...
Travel : Hospitality : Sustainability
Foresight Friday, Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday, Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Fashion : Media : Interactive Runway
Stat: Luxury consumers set to boost wellness spending

Daily Signals

Stat: Luxury consumers set to boost wellness spending

According to The New Wellness Ecosystem report by Karla Otto and Phronesis Partners, 60% of luxury consumers in ...
Wellness : Luxury : Statistic
ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Daily Signals

ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Insights and event coverage from day two of ITB Berlin 2026. 
Travel : Itb Berlin : Hospitality
Retail Week x The Grocer: UK retail’s regional, immersive and fan-led future

Daily Signals

Retail Week x The Grocer: UK retail’s regional, immersive and fan-led future

At the Business Design Centre in London, industry professionals gathered for this year’s edition of Live: Retail Week x The Grocer, an event aimed ...
Global Events : Retail : Community
Stat: America enters its unretirement era

Daily Signals

Stat: America enters its unretirement era

The dream of retirement is slipping out of reach as rising living costs push older Americans back into the workforce.
Work : Retirement : Statistic
ITB Berlin 2026: New world order signals rising risk for global tourism

Daily Signals

ITB Berlin 2026: New world order signals rising risk for global tourism

Germany – ITB Berlin is the world’s leading travel trade show and at this year’s event former German politician Joseph Martin ‘Joschka’ Fischer del...
Travel : Itb Berlin : Global Events
How South Korea is defying Asia’s declining birth rate trend

Daily Signals

How South Korea is defying Asia’s declining birth rate trend

South Korea’s birth rate rose for a second consecutive year in 2025, with preliminary figures showing 254,000 births –the largest annual increase s...
Society : Birthrate : Population
Stat: UK Gen Z turn to trade work for security in the AI era

Daily Signals

Stat: UK Gen Z turn to trade work for security in the AI era

Younger workers are fuelling renewed job growth across the construction and trade sectors as Gen Z seek steadier pay and roles perceived to be more...
Work : Youth : Statistic
How Tressly Studios is redefining retail for textured hair

Daily Signals

How Tressly Studios is redefining retail for textured hair

London’s first dedicated textured hair concept store and salon is set to open at Lewisham Shopping Centre.
Beauty : Haircare : Retail
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN