Service with a style: The next generation of hotel boutique

London – A new luxury leisure space marries a designer boutique with one of the capital’s top hotels this week. The St Martins Lane hotel in Mayfair has invited The Convenience Store from Notting Hill to set up shop in a makeshift space, selling handpicked items of clothing. The pop-up store, called Room Service, will remain for three weeks.

Room Service will sell limited items from designers such as Gareth Pugh, Rick Owens and Bruno Pieters. ‘The Convenience Store was originally designed using fluid ideas,’ says the shop’s owner, Andrew Ibi. ‘Like a city-dweller, it should be able to take time out – where better than in one of London’s premier contemporary design hotels?’

Many of London’s top hotels have recently received makeovers, boosting their luxury appeal – but with room occupancy falling across the industry, hoteliers are still in need of new innovations to maintain interest and develop their position as more than just a place for a meal and a bed for the night.

Look out for The Future Laboratory’s forthcoming Leisure and Hospitality Futures report, out this summer.