Housing Boom: A new look to retirement homes

Features will include the Healing Fun House, a playground designed to appeal to visiting grandchildren, and Boomers enjoying stretch exercises. There will also be a focus on the area’s creative gay community, with mentoring programmes and art studios.

By 2012, 300 Boom residences will be ready. As LS:N Global explores in our Neo Boomers report, this is a great example of how a brand should recognise that Boomers do not want to be reminded of their age.