Signals

Aman epitomises ultra-luxury hospitality, blending serene design, bespoke service and rare experiences for a devoted high-net-worth clientele. Founded in 1988 in Phuket by Adrian Zecha, Aman, Sanskrit for ‘peace’, prioritises intimacy, calm and deep connection to place over conventional five-star formality.  

Its retreats, from Bhutan’s Himalayan forests to Utah’s desert mesas, exemplify biophilic, place-based design, creating immersive environments that harmonise with local culture and nature. 

Aman attracts a loyal ‘Aman junkie’ following, with repeat guests accounting for about 50% of business, according to Town & Country. The brand rarely advertises or lowers rates, instead cultivating exclusivity and emotional attachment.  

Expansion includes wellness products, furniture collaborations and Janu, a socially dynamic sister brand appealing to younger audiences. Aman Essentials and Aman Interiors extend its philosophy into daily life, enabling clients to bring the brand’s serene aesthetic and rituals into their homes. 

Experiential travel is central, with bespoke journeys like Jet Expeditions and Driving Journeys offering intimate, transformative experiences. Wellness and personal growth are woven into every touchpoint, reinforced by high-profile ambassadors such as Novak Djokovic. 

Aman is defined by subtlety, anticipatory service, cultural authenticity and connection to place. Whether through spiritual lodges, yachts or Aman’s contemporary re-interpretations of local traditions, the brand offers an eco-system of experiences that extend far beyond a stay, creating a lifestyle and a sense of belonging. 

Read the full Brand Innovation Debrief on the ultra-luxury brand.

Opened in April 2025, Moot is a membership-based youth space in northwest London redefining the concept of youth clubs for a generation seeking real-world connection beyond screens. Founded by ex-advertising executives Cheryl Calverley and Paul Billingsley, Moot offers teenagers aged 12–17 a safe, inspiring third space to socialise, play games, enjoy pizza nights and attend curated events, open Thursday to Sunday. Membership costs £39.99 ($53.60, €45.60) per month, with each teen allowed to bring two guests. 

The co-founders created Moot in response to the decline of traditional youth clubs, which have largely relied on government or charity funding, with 800 closing over the past decade. Moot’s model prioritises inclusion, engagement and social development, helping teens practise face-to-face interaction in a guided environment. Spaces are co-designed with local teenagers, ensuring that décor, activities and programming appeal to their peers. 

Moot also challenges negative stereotypes about teenagers, providing an environment where they are respected and empowered rather than labelled as ‘trouble’. By blending mentorship, creative workshops and social play, Moot helps teens ‘find their tribe’ and develop confidence in real-life interactions. The founders hope to expand the concept across London and beyond, using brand partnerships and investment schemes to maintain affordability while delivering meaningful, community-focused experiences. 

Overall, Moot represents a fresh model of social wellness for young people, promoting connection, autonomy and personal growth. LS:N Global spoke to co-founders Cheryl Calverley and Paul Billingsley – read the full interview here.