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Budapest’s Lilith bar brings tarot-inspired rituals to cocktail culture

Lilith, Hungary

Hungary – The team behind Hotsy Totsy Budapest, recently ranked among the world’s top 500 bars, has opened a second venue in Budapest’s Erzsébetváros district. Named Lilith Budapest, the intimate cocktail bar draws on the mythology of Lilith – a symbol of independence, rebellion and feminine power – to create a ritual-led drinks experience.

Built around seven signature cocktails representing different female archetypes, the concept combines tarot-inspired menus, dramatic interiors and multi-sensory storytelling. The venue accommodates 12 guests, prioritising atmosphere and deep engagement over volume.

Lilith highlights the continued evolution of experience-led nightlife. As consumers seek more immersive and emotionally resonant occasions, narrative-driven concepts rooted in mythology, symbolism and participation offer a way to differentiate and create stronger connections with guests.

In our Spiritual Cosplay macrotrend, we identified how Gen Z’s appetite for mysticism is reshaping fashion. Now, this phenomenon is extending into food, drink and hospitality, where ritualised experiences are becoming new tools for consumer engagement.

Strategic opportunity

Transform everyday consumption into meaningful rituals using mythology, symbolism and storytelling by offering experiences such as mystery serves, tableside mixing or ceremonial serving moments

Google DeepMind and A24 put film-makers in charge of AI’s creative future

Global – AI research lab Google DeepMind and A24, the independent studio behind films such as Everything Everywhere All at Once and Marty Supreme have announced a research partnership that embeds AI development directly into the film-making process.

DeepMind’s researchers and A24’s film-makers will work side by side across multiple projects, with creators shaping the tools as they are built rather than receiving finished products. Google has also made a financial investment in A24.

We’ve been tracking the Generative AI Creativity Market since 2023, but this partnership marks the first time a frontier AI lab has anchored its research inside a studio, giving artists structural influence over how the technology develops.

As initial AI hype cools and consumers embrace Tech-Resister behaviour – questioning how and where technology shows up in their lives – companies operating in creative fields must be more intentional than ever about how AI is implemented.

Marty Supreme, A24, Global

Strategic opportunity

Embed creators as co-architects of AI development from the start – shifting the model from tools-first launches to long-term creative partnerships that build trust

Stat: Young adults living at home redefine life stages

US – A record 25.2m US adults aged under 35 lived with their parents in 2025, according to research from Realtor.com. One in three now shares a home with a parent, with the rate holding close to 2020’s record high of 33.6%.

The findings point to affordability as the key barrier to independent living. Among 25–34-year-olds living at home, some 70% are employed, while about one in three aged 25–29 has a four-year degree.

National median home prices in the US are up 34.4% from 2019 and median rents are up 17.9%, delaying household formation and other traditional life stages for young adults. For both Gen Z and Millennials, spending priorities and ideas of adulthood are being reshaped by prolonged co-residence and postponed independence.

In our Gen Z Now and Next: From Vision to Contradiction report, we analyse how traditional markers of adulthood such as home-ownership now seem unattainable for this generation.