Sustainab-ale

07 : 10 : 2016 Whole-systems Thinking : Long Root Ale : Patagonia Provisions

US – The food division of outdoor clothing company Patagonia has crafted its first sustainable beer.

  • Long Root Ale is brewed using Kernza, a more ecologically viable species of wheatgrass
  • Patagonia Provisions hopes growing the crop nationwide will contribute to a slowdown in climate change
Long Root Ale by Patagonia, US Long Root Ale by Patagonia, US
Long Root Ale by Patagonia, US Long Root Ale by Patagonia, US
Long Root Ale by Patagonia, US Long Root Ale by Patagonia, US

Kernza is a laboratory-developed perennial wheat that is more ecologically viable than typical wheat crops because of its long roots, which help it to prevent land erosion and means it can grow in more arid conditions because it requires less water.

Patagonia Provisions worked with research organisation The Land Institute to harvest the wheatgrass, which was first used on a commercial basis by San Franciscan restaurant The Perennial in its bread. Patagonia Provisions is appealing to farmers nationwide to grow Kernza as a means of mitigating climate change, and the company has promised to buy any that is harvested.

The beer is brewed at Hopworks Urban Brewery, the first brewery to be certified Salmon-Safe in disposing of waste water in a way that doesn’t harm native salmon. ‘Our goal at Hopworks is to make world-class beer as sustainably as possible,’ founder and brewmaster Christian Ettinger told Cool Hunting.

The Big Picture

Brands are using Whole-system Thinking and working with scientific organisations to introduce more sustainable farming methods.

Discover More Daily Signals
Rimowa turns luggage into a living archive

Daily Signals

Rimowa turns luggage into a living archive

Luxury luggage brand Rimowa has launched For a Lifetime of Lives, a new campaign developed with creative agency GUT that positions its aluminium su...
Travel : Fashion : Advertising
Ras Al Khaimah launches UAE’s first commercial astronaut training tourism experience

Daily Signals

Ras Al Khaimah launches UAE’s first commercial astronaut training tourism experience

Ras Al Khaimah is set to introduce the UAE’s first commercial astronaut training experience through a partnership between Action Flight Aviation an...
Travel : Space : Tourism
Stat: UK confidence gap emerges on personal finance and investment

Daily Signals

Stat: UK confidence gap emerges on personal finance and investment

Fewer than half of people in the UK describe themselves as confident investors, revealing a persistent confidence gap around personal finance and l...
Finance : Investment : Statistic
Café Bustelo turns coffee cans into game day tattoo kits

Daily Signals

Café Bustelo turns coffee cans into game day tattoo kits

Latin-inspired coffee brand Café Bustelo has launched Game Face, a limited-edition campaign celebrating sport, national pride and self-expression.
Fandom : Sport : Design
Miista and Lost Property highlight the rise of Modern Salons

Daily Signals

Miista and Lost Property highlight the rise of Modern Salons

In London, footwear brand Miista has partnered with lecture series Lost Property to host an evening of presentations exploring the theme of The Sil...
Fashion : Live Events : Society
Stat: Confidence in university degrees hits record low as value debate deepens

Daily Signals

Stat: Confidence in university degrees hits record low as value debate deepens

An inquiry into England’s student loan system begins on Tuesday (2 June) amid rising doubts over the value of university degrees, as a new British ...
Education : University : Value
Casetify and Tamagotchi bring the Kidult Craze to tech accessories

Daily Signals

Casetify and Tamagotchi bring the Kidult Craze to tech accessories

Casetify has partnered with Tamagotchi on a global accessories collection that repositions the nostalgic digital pet as both a collectible and a li...
Technology : Nostalgia : Kidult
Audible re-imagines retail as immersive audio discovery space

Daily Signals

Audible re-imagines retail as immersive audio discovery space

Audible has opened Audible Story House, a permanent public space in New York dedicated to audio storytelling.
Music : Sound : Audio Books
Stat: Americans report decline in everyday fun

Daily Signals

Stat: Americans report decline in everyday fun

Nearly half (48%) of Americans feel their lives lack fun, according to a new survey of 5,000 adults conducted by Talker Research and commissioned b...
Wellbeing : Fun : Statistic
Diesel and Tinder champion LGBTQIA+ visibility in Pride campaign

Daily Signals

Diesel and Tinder champion LGBTQIA+ visibility in Pride campaign

Fashion brand Diesel and dating app Tinder have partnered on For Successful Loving, a Pride 2026 campaign and capsule collection championing LGBTQI...
Fashion : Branding : Marketing
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN