New York – Journy is a tailored travel app that takes holidaymakers off the beaten track to offer them a locals’ view of their destination.
Before their trip, users of Journy complete a quick travel questionnaire, which provides a framework for the concierge service to plan around. Holidaymakers then subsequently receive a personalised itinerary for their trip, which ranges from food recommendations to activity bookings.
The app combines human knowledge of the area with the power of technology to provide an easy-to-use, convenient service that transcends difficulties often faced by tourists while planning a trip, such as language barriers.
‘We spoke to hundreds of travellers, who on average spend 10 to 20 hours visiting more than 40 different websites,’ says Leiti Hsu, co-founder of Journy. ‘We aim to solve the problem of travel planning being hard despite the sea of information seemingly at our fingertips.’
With a nod to Revelation Brands, apps such as Journy and Porter & Sail are reacting to the saturation of information on the internet by returning to a word-of-mouth approach to tourism.