Belle of the ball

23 : 05 : 2016 Season

London – Season is a new football magazine aimed at female fans.

: The launch issue features Naoko Scintu, FKA twigs’ make-up artist, and British Vogue’s associate fashion editor Verity Parker

: The magazine reveals the experiences and rituals of fashion and football fans

Season by Felicia Pennant, London Season by Felicia Pennant, London
Season by Felicia Pennant, London Season by Felicia Pennant, London
Season by Felicia Pennant, London Season by Felicia Pennant, London
Season by Felicia Pennant, London Season by Felicia Pennant, London

Football has often been criticised for being white and predominantly male, especially in the UK. Instead of waiting for this to change the team behind Season magazine created their own space in which to talk about the style of football that matters to them.

‘Women like me who are into fashion and football are more common than you would think,’ Felicia Pennant, editor-in-chief of Season, told It’s Nice That. ‘We are often overlooked or sexualised in the football landscape, so I wanted to document and celebrate female fandom creatively.’

Published in a glossy, angel pink bound edition, Season has much for print, design, football and fashion fans in equal measure. Inside, readers will find dollops of creativity, from up-and-coming talent such as photographer Emily Rachel Rose and set designers Isabel + Helen as well as football trump cards and free stickers by illustrator Charlotte Trounce.

The Big Picture

In recent years, football has been given a makeover by new publications and approaches that bring an added intellectualism to the sport. We first tracked this movement in its infancy in our 2012 microtrend New Football.

Discover More Daily Signals
Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Daily Signals

Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Fujifilm has launched Look Up, a brand campaign inviting people to put down their phones and approach photography as an act of intentional living.
Technology : Creativity : Tech-Resistance
How Paragon Studio is transforming the in-flight travel experience

Daily Signals

How Paragon Studio is transforming the in-flight travel experience

Paragon Studio has launched Altitude, an in-flight wellness concept combining guided resistance band exercises and mindfulness routines designed fo...
Travel : In-flight Entertainment : Wellness
Stat: Rising memory costs reshape China’s smartphone market

Daily Signals

Stat: Rising memory costs reshape China’s smartphone market

Smartphone sales fell by 13% during this year’s 618 shopping festival – similar to Black Friday – compared to the same period in 2025, because risi...
Statistic : Stat : Retail
KFC leads with emotion over appetite in new campaign

Daily Signals

KFC leads with emotion over appetite in new campaign

KFC has launched Surrender to Tender, a UK and Ireland campaign by Mother to introduce its Tenders & Dips range while debuting the brand’s glob...
KFC : Food : Advertising
Fragrance is the newest frontier of China’s kidult economy

Daily Signals

Fragrance is the newest frontier of China’s kidult economy

Gaming IPs are reshaping China’s fragrance market, with female-oriented romance simulation games emerging as an unlikely but lucrative new category.
Beauty : Fragrance : Gaming
Stat: Holiday demand to boost summer retail spend

Daily Signals

Stat: Holiday demand to boost summer retail spend

Holiday demand is set to support retail spending this summer, despite continued pressure on household finances and concerns about the economy.
Retail : Statistic : Travel & Hospitality
Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

Daily Signals

Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

M+C Saatchi UK's LGBTQIA+ group Proud and Bauer Media Outdoor have launched Pride is Everything, a multi-market out-of-home campaign running across...
Pride : Advertising & Branding : Brand Identity
Foresight Friday: Rodrigo Tobal Pereira, director of marketing

Daily Signals

Foresight Friday: Rodrigo Tobal Pereira, director of marketing

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of marketing&nbs...
Advertising : Marketing : Branding
Stat: UK shoppers lose four working days a year expecting deliveries

Daily Signals

Stat: UK shoppers lose four working days a year expecting deliveries

British consumers spend an estimated 32 hours a year – the equivalent of four working days –waiting for deliveries, according to new research&...
Shopping : Retail : Post Purchase
MAD//Fest 2026: How entertainment is shaping discovery

Daily Signals

MAD//Fest 2026: How entertainment is shaping discovery

At the annual MAD//Fest marketing festival, which continued today in Shoreditch, London, entertainment emerged as a powerful tool for bui...
Marketing : Advertising And Branding : Global Events
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN