The Noodle Rack designed by Lukstudio, China The Noodle Rack designed by Lukstudio, China
The Noodle Rack designed by Lukstudio, China The Noodle Rack designed by Lukstudio, China
The Noodle Rack designed by Lukstudio, China The Noodle Rack designed by Lukstudio, China
The Noodle Rack designed by Lukstudio, China The Noodle Rack designed by Lukstudio, China

Oodles of noodles

12 : 10 : 2015 High-low Dining : Restaurant Design : The Noodle Rack

Changsha, China – The Noodle Rack is a new fast casual restaurant that serves the humble noodle in a dramatic setting.

  • Interiors were inspired by traditional noodle hand-pulling and noodle racks
  • Brings a high-end aesthetic to an otherwise fast food establishment

The interiors, designed by Lukstudio, are inspired by the traditional way that Chinese noodles are made, with the dough first being stretched and hand-pulled, before being cut and left to dry on racks. The lighting of the restaurant mimics the drying noodles, with metal wires draped across the room and bulbs hanging amidst the wires. A mix of concrete and wood is used in the space, with the grid of the noodle rack used as a repetitive motif throughout. 

‘[We have] introduced a crossover between fast food chain and upscale diner,’ says Lukstudio on its project page. ‘The Noodle Rack differentiates itself from the stigma of kitsch fast food ‘hole in the wall’ on every street in China. It demonstrates how Chinese eateries have the potential to be reborn into hip gathering spots.’

The Big Picture: Premium casual is a fast-growing category in food and drink, with interior design giving fast food a more high-brow aesthetic. For more, see our High-low Dining microtrend.

Discover More Daily Signals
Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Daily Signals

Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Xbox, Sky Sports and Football Manager have launched Missing Managers, a campaign created with McCann London that turns gaming into a real-world coa...
Sport : Gaming : Technology
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Retail : Consumer Behaviours : New Codes Of Value
Stat: Gen Z women in the UK feel the sharpest gender tensions

Daily Signals

Stat: Gen Z women in the UK feel the sharpest gender tensions

New research from King’s College London and Ipsos suggests that while public discourse often frames gender as a battleground, most citize...
Society : Gender : Statistic
Porsche taps into the kidult economy

Daily Signals

Porsche taps into the kidult economy

Porsche is accelerating into the collectable art economy with a collaboration that merges automotive heritage and pop culture.
Mobility : Design : Pop Culture & Media
Maison Margiela Residences unveiled in Dubai

Daily Signals

Maison Margiela Residences unveiled in Dubai

Parisian fashion house Maison Margiela is extending its avant-garde design language into residential living, choosing Dubai’s Palm Jumeirah for its...
Luxury : Design : Architecture
Stat: High earners no longer feel rich as UK wealth perceptions shift

Daily Signals

Stat: High earners no longer feel rich as UK wealth perceptions shift

According to a new wealth survey by Times Money and YouGov, just 21% of Britons earning more than £125,000 ($164,5000, €142,085) a year consid...
Wealth : Society : Statistic
Johnnie Walker rewrites Keep Walking for the individualist age

Daily Signals

Johnnie Walker rewrites Keep Walking for the individualist age

Diageo-owned whisky brand Johnnie Walker is updating its iconic Keep Walking platform to focus on personal expression over collective milestones, r...
Drink : Design : Branding
Dubai opens first restaurant led by an AI chef

Daily Signals

Dubai opens first restaurant led by an AI chef

Woohoo is Dubai’s latest restaurant opening, where the menu is created by an AI system rather than a traditional chef. The concept emerged after re...
Technology : Food : Hospitality
Stat: UK study reveals a generation of young boys feel unseen

Daily Signals

Stat: UK study reveals a generation of young boys feel unseen

Male Allies UK has unveiled a stark snapshot of how boys across Britain are navigating identity, belonging and uncertainty. 
Society : Masculinity : Manosphere
Ricola launches herbal-scented scarves for flu season

Daily Signals

Ricola launches herbal-scented scarves for flu season

Ricola, the Swiss herbal wellness manufacturer known for its cough sweets, has launched a limited-edition scented scarf collection that transforms ...
Fashion : Advertising : Health & Wellness
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN