Thames Baths Artist’s impression of Studio Octopi’s proposed Thames Baths swimming scheme at Blackfriars Bridge
House of Water CGI of Tredje Natur’s proposed House of Water design in Copenhagen

Taking the plunge: River potential on show at London Design Festival

11 : 09 : 2014 London : London Design Festival 2014 : Wonderwater

London – The rivers and waterways of London have great potential. We just aren’t seeing it yet.

At least, that is the premise of Urban Plunge, an exhibition on river usage to be held at the Roca London Gallery during the London Design Festival.

The exhibition is curated by Jane Withers, design consultant and co-founder of Wonderwater, whose work explores both existing schemes and future visions for swimming in the heart of our cities.

Urban Plunge will show a number of drawings, models and photographs that document five key projects, selected by Withers to illustrate their role in changing river usage.

The showcase will include two UK schemes, one for a set of permanent London river bathing stations, and another for a temporary pool on the King’s Cross development site. Both will use river water that is purified through a natural process using wetland plants.

‘The possibility to change city rivers from undervalued thoroughfares to places where we can swim offers amazing opportunities for new urban experiences and wellbeing,’ says Withers.

Look out for LS:N Global’s on-the-ground coverage of London Design Festival, which takes place on 13–21 September, in our Seed and Shows sections.

Discover More Daily Signals
Mowe launches movement-first beauty brand for active consumers

Daily Signals

Mowe launches movement-first beauty brand for active consumers

New beauty brand Mowe has been launched with a collection of movement-focused make-up designed for sweat, heat and activity.
Beauty : Health : Movement
How Kimba is turning scent into a sleep interface

Daily Signals

How Kimba is turning scent into a sleep interface

Sleep technology company Kimba has raised £4m ($5.4m, €4.7m) in seed funding for an AI-powered bedside device that releases personalised scents thr...
Sleep Market : Fragrance : Wellness
Stat: More than one-third of Americans are now in optimisation mode

Daily Signals

Stat: More than one-third of Americans are now in optimisation mode

More than 36% of Americans now consider themselves to be in optimisation mode, actively pursuing better health, longevity and peak performance, acc...
Optimisation : America : Lifestyle
The Future Laboratory and Liganova partner for Memories of Truth exchange of ideas

Daily Signals

The Future Laboratory and Liganova partner for Memories of Truth exchange of ideas

The Future Laboratory and experiential design agency Liganova co-hosted Memories of Truth on 16 July, an evening of insights, panel discussions and...
Live Events : The Tech Resistors : Technology
Dove Men+Care turns fitness tracking into a product trial through Strava partnership

Daily Signals

Dove Men+Care turns fitness tracking into a product trial through Strava partnership

Dove Men+Care has partnered with fitness app Strava to launch its reformulated 2-in-1 Shampoo + Conditioner, using a branded fitness challenge to e...
Beauty : Running : Fitness
Stat: US travellers are looking beyond familiar destinations

Daily Signals

Stat: US travellers are looking beyond familiar destinations

Between January and May 2026, American travellers made 29.1m international trips, up 23% compared with the same period in 2019, according to analys...
Travel And Hospitality : Emerging Epicenters : Overtourism
Watchmaker Shinola reframes time as a luxury in latest campaign

Daily Signals

Watchmaker Shinola reframes time as a luxury in latest campaign

London-based creative studio GentleForces has unveiled Set the Pace, the first brand campaign for US watchmaker Shinola.
Time : Watches : Advertising
Foresight Friday: Rose Coffey, senior strategic foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior strategic foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior strategic foresigh...
Foresight Friday : Climate Change : Fashion
Stat: New research reveals a global participation gap at the heart of football culture

Daily Signals

Stat: New research reveals a global participation gap at the heart of football culture

As the 2026 FIFA World Cup final approaches, new research from Carlsberg finds that 73% of adults will watch football this summer but 31% have...
Sport : Fandom : Statistic
Volkswagen marks 50 years of the GTI with fan-led anniversary film

Daily Signals

Volkswagen marks 50 years of the GTI with fan-led anniversary film

Volkswagen has launched a campaign celebrating the 50th anniversary of the GTI, using fan stories to trace the hot hatch’s place in British culture...
Advertising : Mobility : Volkswagen
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN