Check in: Beauty website brings simplicity to travellers

New York – To check-in or not to check-in? This is the dilemma facing travellers who want to bring beauty products on to planes, but who must avoid the 3 fluid ounce restriction.

A new online retailer has spotted an opportunity in these liquid limits, and has created a store offering selected luxury beauty products that are 3 fluid ounces or less.

3floz.com, set up by beauty experts Kate Duff and Alexi Mintz, offers items that they have tried themselves. By sourcing the best products, the service saves time for customers who are always on the go. ‘The 3floz.com customer has a locker at work, at school or at the gym, and also likes to have products on hand in their car,’ say the founders.

As explored in our market report Travel in 2010 and beyond, customers who are used to the ever expanding choice offered online are demanding tailor-made and personalised services.