Urban jungle

23 : 03 : 2017 Hospitality : Singapore : Whole-system Thinking

Singapore – Oasia Hotel Downtown is a new hotel designed to act as a vertical garden.

  • The hotel’s façade is home to 21 species of creepers
  • The hotel wants to create an environment that refreshes the mind and the senses
Oasia Hotel Downtown, Singapore Oasia Hotel Downtown, Singapore
Oasia Hotel Downtown, Singapore Oasia Hotel Downtown, Singapore
Oasia Hotel Downtown, Singapore Oasia Hotel Downtown, Singapore
Oasia Hotel Downtown, Singapore Oasia Hotel Downtown, Singapore

Located in the central business district of Singapore, the space incorporates the power of nature to offer guests a respite from the city. In an innovative approach to intensifying land use, its inclusion of open-sided gardens mean the hotel rooms have no need for a mechanical ventilation system.

With a focus on making guests feel cocooned within the natural world, 21 species of creepers grow around the building’s façade, and natural elements such as copper and wood are used for the interiors. It has been designed by architectural firm WOHA.

‘We wanted as many species as possible to recreate an eco-system. It has flowers to attract insects and climbers for squirrels and lizards,’ explained WOHA co-founder Wong Mun Summ in an interview with Wired. ‘Singapore is a land-limited country. As it gets denser, it is necessary to create a livable environment.’

The Big Picture

The lines that separate the natural world and the modern one have blurred, with brands stepping in to transform buildings into environmental living spaces. For more, see our Whole-system Thinking macrotrend.

Discover More Daily Signals
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN