Real-world gaming
Wildlands Documentary trailer by Ubisoft, Paris

Real-world gaming

Paris – Ubisoft is releasing a film that introduces the real-life stories behind its Tom Clancy’s Ghost Recon: Wildlands game.

Article/20783 915
Wildlands Documentary trailer by Ubisoft, Paris

Paris – Ubisoft is releasing a film that introduces the real-life stories behind its Tom Clancy’s Ghost Recon: Wildlands game.

  • The film, Wildlands, will be released on 6 March 2017
  • Directed by Colin Offland, the documentary introduces key figures from the South American cocaine trade

The feature-length film will introduce key figures from the Bolivian drug trade in South America around which the game’s fictional narrative has been created. The documentary is presented by author Rusty Young, known for his book Marching Powder, which documents the true story of convicted drug smuggler Thomas McFadden, who spent time in a Bolivian prison.

Travelling through Bolivia, Colombia and North America, Young discusses the South American cocaine trade with figures on both sides of the law – from coca farmers to Special Forces soldiers dedicated to fighting the illegal drug trade to George Jung, ‘the man known for hooking North America on cocaine’.

The game is the latest instalment in the Tom Clancy Ghost Recon series and features players fighting as part of the Ghosts, an elite special operations unit deployed by the US government to tackle the Santa Blanca drugs cartel in Bolivia.

The Big Picture

Adding a didactic dimension to marketing campaigns allows brands like Ubisoft and Netflix to increase their reach and engage more fully with their audience, heralding the next phase of Faction Marketing in which the lines between reality and fiction become ever more blurred.

Discover More News
ZZZN sleep apparel system blends biometric data with wearable comfort

News

ZZZN sleep apparel system blends biometric data with wearable comfort

As sleep technology continues to evolve, ZZZN has introduced its Sleep Apparel System – a multi-functional puffer jacket designed to double as slee...
Fashion : Health & Wellness : Design
AI outperforms human therapists in couples therapy study

News

AI outperforms human therapists in couples therapy study

AI may soon play a bigger role in mental health support, as a new PLOS Mental Health study has found that ChatGPT therapists often outperformed hum...
Technology : Health & Wellness : Society
Stat: Younger travellers set sail as the cruise industry gains momentum

News

Stat: Younger travellers set sail as the cruise industry gains momentum

The cruise industry is riding a wave of renewed popularity, driven by a younger, more engaged demographic.
Travel & Hospitality : Society : Health & Wellness
LS:N Global Just Got Smarter

News

LS:N Global Just Got Smarter

Meet our new AI tool, Ember.
The Future Laboratory
James Turrell brings light and space to Saudi Arabia’s Wadi AlFann

News

James Turrell brings light and space to Saudi Arabia’s Wadi AlFann

Saudi Arabia’s Wadi AlFann (Valley of the Arts) is holding a landmark exhibition celebrating James Turrell’s mastery of light and perception as par...
Design : Travel & Hospitality : Architecture
Adidas Originals unveils premium line A-Type

News

Adidas Originals unveils premium line A-Type

Adidas Originals has introduced A-Type, an evolving collection that re-imagines the brand’s most iconic designs with premium craftsmanship.
Luxury : Sports & Leisure : Fashion
Stat: Europeans prioritise wellness over sustainability in food choices

News

Stat: Europeans prioritise wellness over sustainability in food choices

A new survey from the EIT Food Consumer Observatory reveals a declining focus on sustainability in European diets, with only 9% of respondents prio...
Sustainability : Food & Drink : Society
Aesop’s new Hainan store uses algae to elevate the luxury retail experience

News

Aesop’s new Hainan store uses algae to elevate the luxury retail experience

Luxury cosmetic brand Aesop’s latest store, in Hainan, is pushing the boundaries of sustainable design, using algae to create an immersive, ocean-i...
Retail : Beauty : Design
Conceivable Life Sciences is transforming IVF with robotics and AI

News

Conceivable Life Sciences is transforming IVF with robotics and AI

Conceivable Life Sciences – the biotech company using AI to revolutionise IVF – has secured £14.3m ($18m, €17.2m) in funding led by Artis Ventures,...
Technology : Health & Wellness : Society
Stat: Fragrance becomes the second-largest luxury beauty category in 2024

News

Stat: Fragrance becomes the second-largest luxury beauty category in 2024

Fragrance took centre stage in beauty retail in 2024, emerging as the second-largest category in prestige beauty behind make-up, according to year-...
Beauty : Luxury : Retail
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN