Digital Supermarket by COOP and SENSEable City Laboratory, Milan Expo 2015. Photography by Delfino Sisto Legnani
Digital Supermarket by COOP and SENSEable City Laboratory, Milan Expo 2015. Photography by Delfino Sisto Legnani
Digital Supermarket by COOP and SENSEable City Laboratory, Milan Expo 2015. Photography by Delfino Sisto Legnani Digital Supermarket by COOP and SENSEable City Laboratory, Milan Expo 2015. Photography by Delfino Sisto Legnani
Digital Supermarket by COOP and SENSEable City Laboratory, Milan Expo 2015. Photography by Delfino Sisto Legnani

Preview: Future Food District

12 : 05 : 2015 SENSEable City Lab : Coop : Future Food District

Milan Expo 2015 – In a preview of this week’s Innovate, we explore the digital supermarket for the information-hungry shopper.

  • Data will help brands tell a product’s Whole-system story 
  • ‘The supermarket has been designed to give the consumer all the information they need and more’ – Luca Setti, project manager at Future Food District

With the explosion of wearable technology, and as more and more consumers become Self-Quants, personal data will continue to drive our spending habits. Working with COOP, MIT’s SENSEable City Laboratory has created a connected supermarket, a retail experience built around this kind of behaviour. Data is captured by motion sensitive cameras, so simply pointing at a product will call up key information on an overhead screen, where shoppers can see its key nutritional value, provenance, allergens and carbon footprint, ‘giving them all the information they require and more’, according to project manager Luca Setti.

The Big Picture: Data is not just for brands. Savvy customers expect transparency, especially when it comes to food. Find out more in our Future Food District Innovate. 

You have 1 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more