Preview: Future Food District

With the explosion of wearable technology, and as more and more consumers become Self-Quants, personal data will continue to drive our spending habits. Working with COOP, MIT’s SENSEable City Laboratory has created a connected supermarket, a retail experience built around this kind of behaviour. Data is captured by motion sensitive cameras, so simply pointing at a product will call up key information on an overhead screen, where shoppers can see its key nutritional value, provenance, allergens and carbon footprint, ‘giving them all the information they require and more’, according to project manager Luca Setti.

The Big Picture: Data is not just for brands. Savvy customers expect transparency, especially when it comes to food. Find out more in our Future Food District Innovate.