LSN : Big Ideas

Big Ideas

End of austerity

UK – Consumers are feeling more optimistic about the economy, but many are still struggling under austerity.

JWT : Austerity : Consumers

Big Ideas

Milan Salone 2015: Top five spaces

Many of the spaces and exhibitions that the LS:N Global team explored during the Salone Internazionale del Mobile this year focused on design fict...

Interiors : Art Direction : Collaboration

Big Ideas

Off the beaten track

Southeast Asia – Tourists looking for an authentic experience abroad need look no further than Backstreet Academy, a platform connecting travellers...

Backstreet Academy : Excursions : The New Value Economy

Big Ideas

Crypto-art

Austria – MAK, the Austrian Museum of Applied and Contemporary Art, makes history by becoming the first of its kind to purchase an artwork using Bi...

Big Ideas

In season

Global – New beauty products are being dictated by the seasons, according to a report by Mintel Beauty & Personal Care.

Elemental Beauty : Beauty : Mintel

Big Ideas

Pollinator’s plight

Austin – A world without bees is a lot less tasty. A new campaign from Whole Foods Market is showing why we depend on our winged, six-leg...

Whole Foods Market : Share The Buzz : Pollinators

Big Ideas

Staging a hoax

Barcelona – Creative studio achos is showing how being the little guy can be fun, after it staged an elaborate hoax that stunned the creative ...

Achos : #creathieves : Hoax

Big Ideas

Beyond selling

UK – Selling directly to the customer is so passé. A new app for cosmetics brand Lush ditches the hard sell for something a little less obvious and...

LUSH : Lush Cosmetics : App

Big Ideas

Inconspicuous eco

London – The turndown service at W Hotels just became a lot greener thanks to a new collaboration with sustainability group Ekocycle.

W Hotels : EKOCYCLE : Whole-systems Thinking

Big Ideas

Guilty Generation M

Global – A new study from Harris Poll reveals the rise of Generation M (for mobile), a growing demographic of hyper-connected professionals mixing ...

Gen M : MobileIron : Bleisure

Big Ideas

Septuagenarian sweat

UK – New survey from Nuffield Health reveals that 70-year-olds are its most frequent gym-goers, notching up more monthly visits than Millennials an...

Septuagenarians : Boomers : Nuffield Health

Big Ideas

Primed but not ready

Africa – A new report from Pew Research reveals insights into Sub-Saharan Africa’s mobile phone usage.

Pew Research Centre : Sub-Saharan Africa : Mobile Phone Use

Big Ideas

Synaesthetic lens

New York – Rekindle a childlike sense of wonder at the world using Bug, a simple tool to unlock your inner synaesthete.

Linked By Air : Bug : Bug App

Big Ideas

Milan Salone 2015: Top five products

This year’s Milan Furniture Fair bristled with excitement and a sense of unlimited potential as the city celebrated the opening of new design distr...

Milan Furniture Fair 2015 : Nendo : Philippe Malouin

Big Ideas

Fitness hotel

New York – Upscale fitness brand Equinox has announced plans to open a chain of luxury hotels.

Equinox : Luxury Hotels : Body Temples

Big Ideas

Car-shy Millennials

Global – ‘Car-shy’ is a misnomer that has been associated with Millennials for some time. Is this because cars aren’t driving the hearts and minds ...

Millennials : Car Ownership : Delayed Adulthood

Big Ideas

Inspiration anywhere

Copenhagen – Flight comparison site Momondo has launched Click Two Travel, a Google Chrome browser extension that makes every site a travel inspira...

Momondo : Click Two Travel : Chrome Extension

Big Ideas

Money moguls

UK – Disenfranchised and under-represented in the world of finance, Generation Ds are getting saving savvy thanks to a new YouTube channel from Nat...

Nationwide : Personal Finance : YouTube

Big Ideas

Ocean clean-up

Herzogenaurach, Germany – Adidas is the latest big brand to show off its eco-credentials.

Parley For The Oceans : Adidas : Marine Waste

Big Ideas

China’s DIY travellers

China – Prepare for the rise of the DIY Chinese travellers, the new breed of young, affluent, experience-hungry Sixth Continent consumers.

Chinese DIY Traveler : Erwan Rambourg : Directions Travel

Big Ideas

The ideas and innovations that hint at the future of the consumer landscape