Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Big Ideas

Pride of Britain

UK – New research from JWT shows that nearly half of British consumers feel that native brands should be spreading British values abroad.

Brexit : JWT : Recruitment

Big Ideas

Trash is treasure

Germany – Trash films do not stand in opposition to taste and education, according to a new study.

Trash Films : Anti-authenticity : Bad Taste

Big Ideas

House Vision 2016

A series of cross-industry collaborations and talks at Tokyo’s second House Vision exhibition examined the future of the home and the nature of the...

House Vision : Tokyo : Urbanism

Big Ideas

Senior service

US – GoGoGrandparent enables older adults to use ride-hailing services such as Uber without the need for a smartphone.

GoGoGrandparent : The Flat Age Society : Ride-share Market

Big Ideas

Surprise me

US – Pack Up + Go is a travel service with a twist: users only know where they are going when they get to the airport.

Pack Up + Go : Revelation Brands : Travel Experience

Big Ideas

Social emotions

Global – E-commerce website The Outnet has analysed the content of social media posts that relate to ‘thrill’ and ‘joy’ to examine what these emoti...

The Outnet : The Emotional Economy : Pulsar

Big Ideas

Personalised pills

US – Multiply Labs has developed a personalised pill that releases a predetermined dose of vitamins throughout the day.

Multiply Labs : The Optimised Self : Pills

Big Ideas

Hunger heroes

Texas – Unsung is a new app that enables individuals, restaurants and retailers to donate food to those in need.

Food Waste : Whole-system Thinking : Charity App

Big Ideas

Cash is out

London – Supermarket chain Waitrose has opened its first cashless store inside Sky’s head office building.

Waitrose : Cashless Futures : Retail

Big Ideas

Quick read

London – A new digital start-up enables customers to order titles from local bookshops and promises to deliver them within one hour.

NearSt : Retail Futures : Convenience

Big Ideas

Penny wise

UK – Since the launch of the 5p plastic bag charge in October 2015, consumers have taken home 6bn fewer bags.

Whole-system Thinking : Sustainability : Recycling

Big Ideas

Driving force

Singapore – Delphi is testing a fleet of self-driving cars in collaboration with the Land Transport Authority.

Delphi : Driverless Futures : Singapore

Big Ideas

Take me there

US – Hugo Boss has teamed up with Uber to offer customers a new kind of concierge service.

Hugo Boss : Uber : Concierge

Big Ideas

Sky stay

Germany – Airline Lufthansa is selling premium economy seats at a discounted rate on Airbnb.

Lufthansa : The Sharing Economy : AirBNB

Big Ideas

Data bank

Germany – Telefónica Deutschland is the first network provider to launch its own mobile banking app.

Telefónica Deutschland : O2 Banking : Mobile Banking

Big Ideas

Share the city

New York – A new study reveals the extent of Instagram inequality in one of the world’s most visited cities.

New York : Instagram : Sharing

Big Ideas

Dirty dishes

Global – About 50% of consumers believe that eating can be as pleasurable as sex, according to a report by Havas Worldwide.

Foodporn : Havas Worldwide : Instagram

Big Ideas

Angel investors

Europe – Taxi app Hailo has sold 60% of its company to German car maker Daimler.

Ride-share : Hailo : Daimler

Big Ideas

Under lock and key

Italy – Luxury brand Bulgari’s Vault app promises to keep its customers’ data safe.

Bulgari : Apps : Security

Big Ideas

Finders seekers

New York – A new outdoor campaign by shopping platform Lyst celebrates the thrill of the fashion hunt.

Lyst : Revelation Brands : Seek

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