Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Nestlé developing personalised nutrient food system

Big Ideas

Nestlé developing personalised nutrient food system

Swiss food and beverage company Nestlé is working on a long-term project to create food with personalised nutritional profiles.
Nutrients : Nestle : Nutritional
Tesco launches new healthy eating range for busy professionals

Big Ideas

Tesco launches new healthy eating range for busy professionals

The major UK supermarket is trialling a new food range, My Fit Lifestyle, in London. 
Tesco : Healthy Eating : Diets
P&G ad campaign explores phrase ‘like a girl’

Big Ideas

P&G ad campaign explores phrase ‘like a girl’

The campaign for female hygiene brand Always films people describing what the phrase 'like a girl' means to them.
Tiny Tot Feminism : Proctor & Gamble : Always
Facebook links social contagion to social media interactions

Big Ideas

Facebook links social contagion to social media interactions

Social network site Facebook has published findings in an academic journal that show that emotions are contagious on social media.
Facebook : Me-conomy : Personal Information Economy
The Circular Economy is taking shape, says new report

Big Ideas

The Circular Economy is taking shape, says new report

Big corporations are moving towards a holistic view of production and consumption.
Circular Economy : Cradle To Cradle : JWT
Urban Outfitters thinks big with new Herald Square store

Big Ideas

Urban Outfitters thinks big with new Herald Square store

Fresh after the opening of Brooklyn concept store Space Ninety 8, Urban Outfitters has opened an even larger store in Herald Square in Manhat...
Urban Outfitters : New York : Millennials
Westin Singapore hotel monitors guests’ energy consumption

Big Ideas

Westin Singapore hotel monitors guests’ energy consumption

The Westin Singapore has equipped rooms on two floors of the hotel with special meters to help guests monitor their energy consumption.
The Westin Singapore : Luxury Travel : Eco-Friendly
Social media has little influence on Americans' purchases

Big Ideas

Social media has little influence on Americans' purchases

Most Americans do not believe that social media explicitly influences their purchasing decisions.
Gallup : Social Media : Consumer Insight
Mr Porter sees content-to-commerce opportunity through spy film

Big Ideas

Mr Porter sees content-to-commerce opportunity through spy film

Mr Porter launches a luxury Savile Row-inspired tailoring line in conjunction with the launch of new spy film: Kingsman: The Secret Service.
Mr Porter : Kingsman: The Secret Service : Menswear
Sustainable 3D printers use plastic sourced from waste

Big Ideas

Sustainable 3D printers use plastic sourced from waste

US, India – Brands are making 3D printing more sustainable by sourcing plastic from waste.
Tasteful Waste : 3D Printing : Coca-Cola
Emerging economies to drive cashless payments worldwide

Big Ideas

Emerging economies to drive cashless payments worldwide

London – Consumers are edging towards a cashless society as global digital and NFC transactions are forecast to grow exponentially by the end of ...
Cashless Futures : Alibaba : NFC
Pitti Immagine Uomo spring/summer 2015

Big Ideas

Pitti Immagine Uomo spring/summer 2015

Pitti Immagine Uomo's peacock style dictates the menswear looks for spring/summer 2015. 
Pitti Immagine Uomo : Florence : Sartorial
Cannes Lions 2014 Show Report Part 1

Big Ideas

Cannes Lions 2014 Show Report Part 1

Cannes – At the 61st annual gathering of the advertising world on the Côte d'Azur, one thing was clear: from native ads to programmatic buying, the...
Cannes Lions : Cannes Lions International Festival Of Creativity : Advertising
RCA and CSM Graduate Shows Review

Big Ideas

RCA and CSM Graduate Shows Review

This year's Royal College of Art and Central Saint Martins graduates presented compelling and often provocative projects encompassing themes such...
Royal College Of Art : Central Saint Martins : Graduate Show 2014
Messaging app turns faces into instant avatars

Big Ideas

Messaging app turns faces into instant avatars

Santa Clara, California – Intel Labs has released Pocket Avatars, a new messaging app that translates users’ facial movements into 3D-animated mes...
Visual Messaging : Avatars : Intel Labs
Salad tastes better when arranged artfully, says study

Big Ideas

Salad tastes better when arranged artfully, says study

Food arranged to resemble a work of art tastes better to diners than neatly presented ingredients simply piled on a plate, according to ...
Design Miami/ Basel 2014 review

Big Ideas

Design Miami/ Basel 2014 review

The 2014 collectible design show Design Miami/ Basel, which displayed a mix of French mid-century modern pieces and work from up-and-coming designe...
Design Miami/Basel : Private Collection : Art
JC Penney casts Latina shopper as brand muse

Big Ideas

JC Penney casts Latina shopper as brand muse

The mid-range retailer has created a World Cup advertising campaign specifically aimed at Latina shoppers in the US.
Womenomics : Latinas : J.C. Penney
Cannes Lions 2014: Volvo and Harvey Nichols campaigns win top honours

Big Ideas

Cannes Lions 2014: Volvo and Harvey Nichols campaigns win top honours

The Cannes Lions festival's final awards ceremony named the winners for Film, Film Craft, Innovation, Branded Content, Titanium and Integ...
Cannes Lions 2014 : Cannes Lions
Mattel remains unapologetic with launch of Entrepreneur Barbie

Big Ideas

Mattel remains unapologetic with launch of Entrepreneur Barbie

Doll-maker Mattell has launched a new career for Barbie – as an entrepreneur.
Tiny Tot Feminism : Barbie : Melissa Wardy
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