Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Selfless spambot

US – Non-profit-making organisation Champions Against Bullying has launched the The NiceBot Project, a Twitter account that sends kind message...

Benevolent Web : Twitter : Social Conscience

Big Ideas

Video on hand

Israel – Live video messaging app Glide has launched a version of its service for the Apple Watch.

Glide : Apple Watch : Video Communication

Big Ideas

A great find

Global – Online service and app what3words makes finding where you need to be easier than ever.

What3words : Address : Location

Markets

Auto Market

The auto industry is on the brink of tremendous change, facing a shift towards self-driving vehicles, a continued search for sustainable sources o...

VW : Volkswagen : Self-driving Cars

Big Ideas

The Westfield experience

Shopping centre developer Westfield is redesigning its approach to airport retail with a view to creating holistic experiences for a captive travel...

Airport Retail : Westfield : Connected Retail

Big Ideas

Fit for all

US – Retailers can no longer afford to ignore plus-size consumers as the market looks set for continued growth in 2016.

Plus-size : Retail : North America

Big Ideas

Virtual empathy storytelling

New York – The New York Times has used Google Virtual Reality to increase readers’ emotional experience of the refugee crisis.

Mission Media : Transmedia Storytelling : Virtual Reality

Big Ideas

Luxury footprint

Paris – French conglomerate LVMH is pledging £3.8m ($5.8m, €5.4m) in a bid to reduce its carbon footprint and the impact of its operations on the p...

LVMH : Carbon Footprint : Sustainability

Big Ideas

United front

UK – Burberry is the latest luxury retailer to end diffusion lines by consolidating its Prorsum, Brit and London ranges into one Burberry label.

Burberry : Christopher Bailey : Diffusion Line

Big Ideas

Blockchain bonanza

Global – Microsoft is making it easier for financial services to get to grips with blockchain thanks to ready-made testing environment Azure.

Microsoft : Azure : Ethereum

Big Ideas

Bingeing on video

Los Angeles – Mobile network operator T-Mobile has launched Binge On, a new service that enables users to stream online video without affecting t...

T-mobile : Binge On : Data Usage

Big Ideas

Web Summit 2015 Review

The Web Summit is the biggest celebration of technology in Europe, covering the private web, healthTech, virtual reality and much more.

Dublin Web Summit 2015 : DWS 2015 : Dublin

Big Ideas

Dealing discounts

New York – BuyMeBy is a new online service helping to cut down on food waste.

BuyMeBy : Discounts : The Just Nots

Big Ideas

Calling for a cure

Global – DreamLab is a new app that uses the power of your phone overnight to help find a cure for cancer.

Citizen Science : Awakening Tech : Healthcare

Big Ideas

Along for the ride

Europe – BMW invited Periscopers on an adventure into the great outdoors.

BMW : Periscope : Interaction

Big Ideas

Dubai Design Week 2015 Review

Modernised crafts, emerging talent and new retail platforms stood out at the inaugural edition of Dubai Design Week.

UAE : Design : Dubai Design Week

Big Ideas

Coffee specialist

UK – Small-batch, mail order coffee roaster Pact is launching Nespresso coffee pods.

Nespresso : Coffee : Pact Coffee

Big Ideas

Rfrsh yourself

São Paulo – Soft drink brand Sprite and Brazilian ad agency CUBOCC’s RFRSH na Lata Snapchat campaign creates connections between fans of the fizzy ...

Sprite : Snapchat : Generation Z

Big Ideas

Shop-pin around

Global – Pinterest’s new visual search function and buyable pins are enabling a seamless and shoppable browsing experience.

Social Commerce : Click To Buy : User Curated Retail

Big Ideas

Dublin Web Summit 2015: Power of privacy

Dublin – Privacy is the next big battleground for brands, according to Wickr founder Nico Sell.

Wickr : Wickr Foundation : Encryption

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