Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Selective sweetness

St Louis, US – Panera Bread has announced that it will post sugar and calorie information on all of its self-service drinks.

Big Ideas

Bricks-and-mortar revolution

China – Despite the rise of e-commerce, forward-thinking department stores in China are prospering, according to a new report.

Retail : China : Phygital

Big Ideas

Luxury habits

New York – A new US survey reveals the difference in luxury spending habits between men and women.

Luxury : Gender : Retail

Big Ideas

Mindful movement

Global – Sway is a new wellness app that uses movement as a means of practising mindfulness more effectively.

Wellness : The Focus Filter : Meditation

Big Ideas

Playing fields

New York – Tribeca Games has joined forces with Kill Screen to launch the Tribeca Games Festival.

Tribeca Film Festival : Intelligent Gaming : Video Games

Big Ideas

Make it worth it

Global – L’Oréal Paris is highlighting its philanthrophic credentials with the launch of its Worth It Rewards programme.

L'Oréal : Civic Brands : Beauty

Big Ideas

American dreaming

New York – Forbes has launched an American Dream Index (ADI) to determine whether President Trump is making America great again.

US : The Hollow Middle : Civic Brands

Big Ideas

Augmented cognition

US – Elon Musk has launched a new start-up that will work to create digitally connected transhumans.

Artificial Intelligence : Awakening Tech : The Optimised Self

Big Ideas

Youth Marketing Strategy summit 2017

A future dominated by virtual and mixed realities, the digital rhetoric of Generation D and the importance of brands’ civic responsibility we...

Generation Z : Youth Culture : Virtual Reality

Big Ideas

Desktop romance

Global – Dating app Tinder has launched its first desktop application in a bid to streamline the service for users.

Tinder : Dating : Neo-kinship

Big Ideas

Crafting beer’s future

US – There has been a plateau in the growth of craft beer sales, according to the Brewers Association.

Beer : Alcohol : Heineken

Big Ideas

Remote revenue

San Francisco – Start-up company Zapier has introduced a de-location package to enable remote working.

Zapier : Civic Brands : Workplace Futures

Big Ideas

Milan Salone 2017: Preview

Visitors are set to descend on Milan for the Salone Internazionale del Mobile from 4 to 9 April for the show’s 56th year. LS:N Global profiles the ...

Furniture : Contemporary Design : Materials

Big Ideas

IFE 2017

Now in its 20th year, the International Food & Drink Event (IFE) took over ExCeL London for four days in March, with health and wellness, snacking ...

Sugar : Convenience Culture : Just A Splash

Big Ideas

Educating Utah

Utah – Porn site xHamster is rerouting web traffic to sex education videos in response to recent state legislation.

Civic Brands : Education : Porn

Big Ideas

Robot retail

UK – A new report suggests that retail is the industry that will lose the most workers to automation.

Automation : Workplace Futures : Retail

Big Ideas

Fresh thinking

Seattle – Amazon is looking to take on the groceries market with a number of physical stores.

Amazon : Supermarket : Food & Drink

Big Ideas

Plain-language diagnosis

US – Healthcare platform Zocdoc is using artificial intelligence (AI) to diagnose users’ symptoms faster.

Zocdoc : Healthcare : Artificial Intelligence

Big Ideas

React and respond

Global – A number of companies are responding to the recent electronics travel ban.

Emirates : The Dislocated World : Advertising

Big Ideas

Computing diversity

US – Google is looking to diversify its workforce by opening a new campus for Howard University students at its headquarters.

Google : Googleplex : University

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