Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Big Ideas

The Edge on interfaces

Guatemala – Accent is a new programme designed specifically for people with no prior knowledge of computer interfaces.

Big Ideas

While you wait

Massachusetts – WaitSuite is a new series of apps designed to help users make the most of time spent waiting on technology.

The Learning Economy : Language : The Focus Filter

Big Ideas

Digital cure

California, US – Virta Health is a start-up that taps into the rise of digital as a new healthcare sector.

Digital : Healthcare : Wellness

Big Ideas

Playing with emotions

Switzerland – Mask is the first device capable of interpreting real-life emotions and replicating them in virtual reality (VR).

Virtual Reality : The E-motional Economy : Social Media

Big Ideas

Quick fix

Mumbai, India – Google has launched a food delivery and home services app for Asia.

Google : Sharing Economy : India

Big Ideas

MakeUp in Asia 2017: Review

The fourth edition of MakeUp in Asia revealed in-depth insights into the Asian beauty market and enabled attendees to meet a variety of original de...

Beauty : South Korea : China

Big Ideas

Homing in on home-grown

UK – Consumers are choosing British food produce above foreign alternatives, but only up to a certain price point, according to a new survey.

Brexit : Supermarkets : British

Big Ideas

Resale retail

US – According to a new report from ThredUp, apparel resale is on the rise.

Whole-system Thinking : Recycling : Millennials

Big Ideas

The Future Sausage

The Future Sausage explores how this humble foodstuff might be the ideal tool to promote more sustainable eating practices.

Milan Salone 2017 : Protein : The Future Sausage

Big Ideas

Milan Salone 2017: Review

This year’s Salone Internazionale del Mobile in Milan questioned the role of design in the current political climate, through new democratic f...

Civic Brands : Design : Virtual Reality

Big Ideas

Font of truth

New York – Advertising agency J Walter Thompson has created a new typeface designed to encourage reflection on the fake news phenomenon.

Post-language Typography : Advertising : Civic Brands

Big Ideas

Drive-in discounts

US – Walmart is to offer customers a discount if they collect online orders in-store.

Walmart : Supermarket : Civic Brands

Big Ideas

Bright idea

London – Char.gy is a new start-up that enables subscribers to use the surplus electricity in lamp posts to recharge their electric cars.

Civic Brands : Whole-system Thinking : Automotive

Big Ideas

Safety first

Boston – Safr is a new ride-share service focused on women’s safety and empowerment.

Sharing Economy : Civic Brands : Transport

Big Ideas

State of repair

US – A growing number of US states are seeking legislation to enable consumers to repair certain electronic devices.

Whole-system Thinking : Electronics : Sustainability

Big Ideas

World Retail Congress 2017: Review

This year World Retail Congress sought to re-imagine the customer experience and re-assess the fundamental principles of bricks-and-mortar ret...

Retail : Artificial Intelligence : Phygital

Big Ideas

Maker’s mark

Global – Made in Germany is the world’s favourite label, according to a new report by Statista.

Civic Brands : Germany : The Dislocated World

Big Ideas

Special delivery

London – Deliveroo is expanding its reach by launching its own delivery-only kitchens.

Deliveroo : Food & Drink : Convenience Culture

Big Ideas

On-screen luxuries

Global – High-end watch brand TAG Heuer has been announced as the official timekeeper for computer game Gran Turismo Sport.

TAG Heuer : Video Games : Luxury

Big Ideas

in-cosmetics Global 2017: Review

London – At in-cosmetics Global, personal care industry suppliers presented their latest innovations.

Beauty : Pollution : Whole-system Thinking

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