Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Mercedes-Benz now connects to Amazon Echo and Google Home

US – The integration marks a significant step in the company’s connectivity strategy.

Automotive : Technology : Digital

Big Ideas

Indian consumers trust e-commerce platforms

India – Compared to their Western counterparts, India’s shoppers show more faith in technologies such as mobile payments.

Finance : Retail : E-commerce

Big Ideas

Baidu is making its autonomous driving software open-source

Beijing – The Chinese technology company hopes the project will help to fast-track the development of the autonomous car market.

Automotive : Technology : Design

Big Ideas

Pricing system cuts food waste and saves consumers money

US – Wasteless is a new supermarket pricing system that offers customers discounts based on produce freshness.

Food : Technology : Retail

Big Ideas

Discontentment is rife among China’s middle class

China – Wealth has not brought China’s burgeoning middle class happiness, according to a new report.

Middle Classes : Online Survey : Zhaopin.com

Big Ideas

Bext360 aims to transform coffee supply chains using blockchain

Denver – Alongside blockchain, the technology will use artificial intelligence (AI) and the Internet of Things (IoT) to analyse coffee quality and ...

Coffee : Blockchain : The Internet Of Things

Big Ideas

Millennials show more staying power in the workplace

Global – New studies reveal that Millennials are increasingly likely to stick with their employers.

Workplace Futures : Millennials : The Dislocated World

Big Ideas

Indian mission

South Korea – Consumer electronics brand LG is planning to make India its export hub.

LG : Consumer Electronics : The Dislocated World

Big Ideas

Without distraction

New York – Caveday is a new pop-up event that aims to help professionals to be more productive in their working lives.

The Focus Filter : Workplace : Co-working

Big Ideas

Reactive regions

Chicago – The city has announced that all of its publicly owned buildings and operations will run on clean energy by 2025.

Civic Brands : US : Cities

Big Ideas

E-lympic games

China – eSports will be an official medal sport at the 2022 Asian Games.

ESports : Youth Culture : Video Games

Big Ideas

Platform for truth

US – Wikipedia co-founder Jimmy Wales has launched a news website that aims to provide quality news that readers can trust.

Civic Brands : Journalism : The Dislocated World

Big Ideas

The Edge on interfaces

Guatemala – Accent is a new programme designed specifically for people with no prior knowledge of computer interfaces.

Microsoft : Post-language Typography : Globalisation

Big Ideas

While you wait

Massachusetts – WaitSuite is a new series of apps designed to help users make the most of time spent waiting on technology.

The Learning Economy : Language : The Focus Filter

Big Ideas

Digital cure

California, US – Virta Health is a start-up that taps into the rise of digital as a new healthcare sector.

Digital : Healthcare : Wellness

Big Ideas

Playing with emotions

Switzerland – Mask is the first device capable of interpreting real-life emotions and replicating them in virtual reality (VR).

Virtual Reality : The E-motional Economy : Social Media

Big Ideas

Quick fix

Mumbai, India – Google has launched a food delivery and home services app for Asia.

Google : Sharing Economy : India

Big Ideas

MakeUp in Asia 2017: Review

The fourth edition of MakeUp in Asia revealed in-depth insights into the Asian beauty market and enabled attendees to meet a variety of original de...

Beauty : South Korea : China

Big Ideas

Homing in on home-grown

UK – Consumers are choosing British food produce above foreign alternatives, but only up to a certain price point, according to a new survey.

Brexit : Supermarkets : British

Big Ideas

Resale retail

US – According to a new report from ThredUp, apparel resale is on the rise.

Whole-system Thinking : Recycling : Millennials

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