Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Use of chemicals is a key concern for nailcare consumers

UK – Natural ingredients and UV protection are on the rise, according to Mintel.

Beauty : Wellness : Retail

Big Ideas

OpenAI teaches robots tasks in virtual reality

San Francisco – Researchers are pioneering one-shot imitation learning at the Elon Musk-backed foundation.

Technology : Digital : Design

Big Ideas

Photo-verification start-up provides peace of mind

US – Some 93% of Americans suspect images they view online have been edited, according to a survey commissioned by Truepic.

Digital : Technology : Media

Big Ideas

Digital video consumption is on the rise

Global – Several new studies show how digital video and live streaming are gaining in popularity with consumers.

Digital : Technology : Media

Big Ideas

Disney unites its media brands in one big network

Global – The entertainment brand aims to help advertisers engage with its audiences.

Media : Branding : Entertainment

Big Ideas

Trump fuels change in Hispanic spending

US – The presidential stance on immigration has led to a reluctance to spend among Hispanic consumers.

Finance : Retail : Food

Big Ideas

New project combines essence of wine and tea

Georgia – The project, Wine Tea, was recently named the winner of the state programme Startup Georgia.

Drink : Wellness : Food

Big Ideas

What if ADHD was recategorised as a skill set?

Global – Yahoo has announced the creation of its Neurodiversity Employee Resource Group (ERG).

Culture : Branding : Media

Big Ideas

Hero connects online shoppers to experts on the shop floor

London – Showroom staff at Made are using the system to assist online shoppers in real time.

Retail : Digital : Technology

Big Ideas

Amazon constructs a permanent homeless shelter

Seattle – The e-commerce giant is demonstrating its commitment to philanthropic endeavours.

Culture : Architecture : Digital

Communities

Beauty Backlashers

This community is actively rejecting the prevailing narratives in the beauty industry and searching for brands, products and processes that enable ...

Beauty : Community : Identity

Big Ideas

Subscription emails are thriving

Global – Contrary to popular belief, consumers are actively engaging with subscription emails from brands, according to a new report.

Advertising : Digital : Media

Big Ideas

Artificial Intelligence bots are to confront video game bullies

Global – Spirit AI has developed virtual entities that confront troublemakers in real time during gameplay.

Digital : Technology : Gaming

Markets

Beauty Futures 2017: Special Focuses

How beauty innovators are being inspired by the food industry, why niche perfumes are having a moment and social media-savvy start-ups are key to g...

Beauty : Branding : Wellness

Markets

Beauty Futures 2017: Global Market Overview

From the rise of lucrative colour cosmetics to emerging opportunities in developing markets, discover our latest beauty market insights.

Beauty : Branding : Wellness

Communities

Skinthusiasts

Thanks to the rise in internet forums and skincare blogs, these beauty consumers are armed with scientific knowledge and know how to use ...

Beauty : Wellness : Culture

Big Ideas

Google launches a jobs search engine

San Francisco – Machine learning and artificial intelligence will be at the forefront of the new initiative.

Technology : Design : Digital

Big Ideas

Voice-activated devices boost radio listening

UK – A report from Radiocentre shows this is also re-energising audio advertising.

Media : Advertising : Technology

Big Ideas

The Just Design certificate recognises ethical architecture firms

US – The initiative endorses firms that provide good working conditions, treat staff with respect and promote diversity.

Architecture : Design : Finance

Big Ideas

Programmable credit card Root aims to transform the financial technology sector

South Africa – The card enables developers to fully customise their bank account.

Finance : Digital : Technology

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