Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

The top 100 luxury brands in China

Hong Kong – A new report by L2 examines the performance of 47 fashion brands and 42 watch and jewellery brands operating in China.

Luxury : Fashion : Retail

Big Ideas

Glenmorangie restores oyster reefs to purify waste water

Scotland – The brand has opened an anaerobic digestion plant at its distillery, which breaks down biodegradable material.

Drink : Food : Sustainability

Big Ideas

Face-tracking software Nestor studies online learners

France – Developed by LCA Learning, the software notes when students’ attention waivers.

Technology : Media : Digital

Behaviours

test

Testing

Markets

Sensitised Living Part 2

Consumers looking to learn more about sensitive and sensitised skin, and the causes of internal inflammation, are driving new trends and product in...

Beauty : Retail : Packaging

Big Ideas

Luxury brands are embracing sustainable fragrances

Global – Though initially slow on the uptake, luxury brands are beginning to focus on sustainable ingredients and packaging.

Beauty : Luxury : Packaging

Big Ideas

Italy offers historic sites to brands for renovation

Italy – The Cammini e Percorsi (Paths and Tracks) programme will donate disused castles and villas to brands that promise to renovate them.

Travel : Retail : Hospitality

Markets

Sensitised Living Part 1

Consumers are increasingly aware of the impact of 21st-century irritants on their skin. We examine the key factors driving this new-found sensitivity.

Beauty : Advertising : Packaging

Big Ideas

Use of chemicals is a key concern for nailcare consumers

UK – Natural ingredients and UV protection are on the rise, according to Mintel.

Beauty : Wellness : Retail

Big Ideas

OpenAI teaches robots tasks in virtual reality

San Francisco – Researchers are pioneering one-shot imitation learning at the Elon Musk-backed foundation.

Technology : Digital : Design

Big Ideas

Photo-verification start-up provides peace of mind

US – Some 93% of Americans suspect images they view online have been edited, according to a survey commissioned by Truepic.

Digital : Technology : Media

Big Ideas

Digital video consumption is on the rise

Global – Several new studies show how digital video and live streaming are gaining in popularity with consumers.

Digital : Technology : Media

Big Ideas

Disney unites its media brands in one big network

Global – The entertainment brand aims to help advertisers engage with its audiences.

Media : Branding : Entertainment

Big Ideas

Trump fuels change in Hispanic spending

US – The presidential stance on immigration has led to a reluctance to spend among Hispanic consumers.

Finance : Retail : Food

Big Ideas

New project combines essence of wine and tea

Georgia – The project, Wine Tea, was recently named the winner of the state programme Startup Georgia.

Drink : Wellness : Food

Big Ideas

What if ADHD was recategorised as a skill set?

Global – Yahoo has announced the creation of its Neurodiversity Employee Resource Group (ERG).

Culture : Branding : Media

Big Ideas

Hero connects online shoppers to experts on the shop floor

London – Showroom staff at Made are using the system to assist online shoppers in real time.

Retail : Digital : Technology

Big Ideas

Amazon constructs a permanent homeless shelter

Seattle – The e-commerce giant is demonstrating its commitment to philanthropic endeavours.

Culture : Architecture : Digital

Communities

Beauty Backlashers

This community is actively rejecting the prevailing narratives in the beauty industry and searching for brands, products and processes that enable ...

Beauty : Community : Identity

Big Ideas

Subscription emails are thriving

Global – Contrary to popular belief, consumers are actively engaging with subscription emails from brands, according to a new report.

Advertising : Digital : Media

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