Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya
Sacred Sojourns
Gen Z’s Mall Revival
Gen Z in Indonesia
Cortisol Control
MIT explores the future of manufacturing through machine learning

Big Ideas

MIT explores the future of manufacturing through machine learning

US – Researchers from the university have created a system that enables robots to learn from each other with minimal human input.
Technology : Design : Auto
New study highlights the negative aspects of fast fashion

Big Ideas

New study highlights the negative aspects of fast fashion

Hamburg – The research, released by Greenpeace, says that we are caught in a ‘global virus of over-consumption’.
Fashion : Retail : Digital
Affluent consumers in developing nations are positive about the future

Big Ideas

Affluent consumers in developing nations are positive about the future

Global – Affluent consumers in developing countries are more optimistic than those in developed nations, according to a new study.
Finance : Luxury : Culture
Not asking for tap water fuels plastic bottle waste

Big Ideas

Not asking for tap water fuels plastic bottle waste

UK – A new survey shows that 71% of respondents feel uncomfortable asking for free tap water without buying something else.
Sustainability : Packaging : Design
Emerging Youth: Russia

Markets

Emerging Youth: Russia

Young consumers in Russia are spending more time with their friends, engaging in political debates and launching their own creative projects.
Fashion : Advertising : Culture
Amazon unveils its first touchscreen Alexa

Big Ideas

Amazon unveils its first touchscreen Alexa

US – The Echo Show marks a significant shift for the brand by combining voice-recognition with a conventional monitor.
Digital : Technology : Amazon
The British Museum unveils an educational collection of erotic artefacts

Big Ideas

The British Museum unveils an educational collection of erotic artefacts

London – The collection is part of a wider programme that aims to teach students about the history of sex and identity.
Culture : Education : Civic Brands
New York unveils proposals to fight climate change

Big Ideas

New York unveils proposals to fight climate change

New York – The Climate Resiliency Design Guidelines report is aimed at influencing new design strategies for architects.
Architecture : Design : Sustainability
How sustainable is fashion right now?

Big Ideas

How sustainable is fashion right now?

Copenhagen – The Global Fashion Agenda and The Boston Consulting Group have partnered to launch the first 'Pulse of the Fashion Industry' report.
Retail : Sustainability : Fashion
Citymapper launches a pop-up bus service

Big Ideas

Citymapper launches a pop-up bus service

London – The brand hopes to use its wealth of data to create a dynamic transport network that reacts to consumer demand.
Transport : Big Data : Civic Brands
American Apparel launches Made in America pricing strategy

Big Ideas

American Apparel launches Made in America pricing strategy

US – Following a takeover, the brand will now charge more for US-manufactured goods.
Fashion : Retail : Branding
Beauty companies need to do more to foster brand transparency

Big Ideas

Beauty companies need to do more to foster brand transparency

UK – Consumer trust is low in this sector, according to a new report by Mintel.
Beauty : Branding : Advertising
V&A Museum launches art and design education initiative

Big Ideas

V&A Museum launches art and design education initiative

UK – DesignLab Nation was developed to support the new Design and Technology GCSE.
Design : Education : Culture
New dating app Wingman lets friends play matchmaker

Big Ideas

New dating app Wingman lets friends play matchmaker

UK – In the latest iteration of social dating, singletons are no longer responsible for their own love lives.
Culture : Technology : Dating
Internet users in India are more trusting of non-English content

Big Ideas

Internet users in India are more trusting of non-English content

India ­– A new study shows that 88% of Indian language internet users are more likely to respond to digital ads in their local language.
Digital : Media : Advertising
LeapLearner aims to empower China’s next generation of coders

Big Ideas

LeapLearner aims to empower China’s next generation of coders

Shanghai – The platform teaches programming skills beyond basic coding to prepare children for the future.
Digital : Technology : Culture
Press freedom in Britain is under threat

Big Ideas

Press freedom in Britain is under threat

Global – Britain has dropped two places on Reporters Without Borders’ World Press Freedom Index.
Digital : Media : Advertising
WWD Retail 20/20 Forum 2017

Big Ideas

WWD Retail 20/20 Forum 2017

Linking marketing to sales through new social media strategies was a key talking point at this year’s WWD Retail 20/20 Forum.
Retail : Technology : Digital
A new banking tool helps consumers to shop ethically

Big Ideas

A new banking tool helps consumers to shop ethically

US – The app is part of the Aspiration Impact Measurement programme, which ranks brands according to their ethical credentials.
Finance : Banking : Sustainability
The Soil Association wants UK beauty brands to come clean

Big Ideas

The Soil Association wants UK beauty brands to come clean

UK – In a survey conducted by the organisation, 76% of UK consumers say they feel misled by beauty labelling.
Beauty : Wellness : Retail
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