Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

The rise of remedy drinks

No- and low-alcohol drinks brands are embracing functional facets, taking cues from bygone drink-making methods and ancient wellness traditions.

Wellness : Drink : Health

Big Ideas

Four innovators shaping bio-positive fashion

Sustainability demands are pushing forward material innovation in the fashion sector, resulting in a series of smarter processes, from creation to ...

Fashion : Retail : Material

Big Ideas

The destinations betting on digital nomad futures

With the pandemic showing people that they no longer need to work in an office to be productive, countries are now launching visa programmes to tem...

Travel : Tourism : Workplace

Big Ideas

The hyper-local services levelling up logistics

From ride-sharing retail to community collection points, third-party services are elevating, expediting and securing the delivery of online orders.

Retail : E-commerce : Logistics

Big Ideas

Webinar: Future Forecast 2021

Watch our 60-minute webinar hosted by co-founder Chris Sanderson, exploring how in 2021 the global pandemic, climate change, politics and social mo...

Future Forecast : Report : Covid-19

Markets

Metaverse Market

Expanding far beyond its gaming roots, the metaverse is becoming a youth hub in which the future of socialising, entertainment and creativity is al...

Entertainment : Gaming : Gen Alpha

Markets

Digital Fandom Market

Fandom in the digital age is booming, with live-streaming, tokenisation and neo-patronage changing how we think about and interact with the creator...

Technology : Entertainment : Media

Markets

Augmenting Automotive Retail

In the pandemic age, luxury car retail is driving in a new direction, turning to virtual experiences and anti-sales showrooms to win customers' spend.

Luxury : Retail : Automotive

Big Ideas

Five evolutions of the future nightclub

With nightlife at risk, these young innovators are optimising a time of uncertainty by forming virtual allegiances and care collectives.

Youth : Nightlife : Leisure

Big Ideas

Everyday tech gets an inclusive overhaul

Emerging tech solutions are pushing access and inclusivity to the fore, enhancing everyday life and usability for those who are differently abled.

Technology : Society : Disability

Big Ideas

The brands rethinking premium drinks packaging

Sustainable packaging for alcohol is becoming more sophisticated as premium brands push sustainability through innovative, eco-friendly bottles and...

Drinks : Packaging : Sustainability

Communities

Deprogrammers

Rejecting traditional education, this global youth community are using digital platforms, virtual tools and DIY content to educate, teach and liber...

Youth. : Youth : Media

Markets

Fragrance Futures Market

Convenience-led homebody lifestyles are forging new paths for fragrance brands, as formulations become beneficial and marketing moves into new dime...

Fragrance : Luxury : Beauty

Big Ideas

The media-tels merging hospitality with tech

With the worlds of technology and travel increasingly colliding, media-infused hotels are enhancing services and providing next-gen entertainment.

Hospitality : Travel : Tourism

Big Ideas

Four ways social media is reshaping shopping

Social networks and gaming environments are opening up as shopping platforms, prompting retailers to take their strategies into new, interactive te...

Retail : Ecommerce : Online Retail

Big Ideas

The new-age vinegars re-inventing acidity

Craft vinegar is evolving as a health food and a high-end pantry staple, resulting in a wave of elevated and experimental fusions.

Food : Pantry : Vinegar

Markets

Emerging Youth: Canada

With little desire to return to normality, Canadian youth are seizing their own futures through upskilling, community healing and support of indige...

Canada : Youth : Society

Big Ideas

Fashion 2030: Hacked, tracked and rationed

As fashion counts the cost of its planetary impact, we future-gaze to 2030 and posit an era when fast fashion is not only traced – it’s rationed.

Fashion : Technology : Sustainability

Markets

African Mobile Technology Market

During Covid-19, the mobile-first African continent is using phones to forge a new future for healthcare, commerce and rural connectivity.

FinTech : Society : Technology

Markets

Reclaiming Black Beauty

Innovative black founders are authentically understanding and prioritising the requirements of black beauty consumers, pushing the beauty sector to...

Beauty : Retail : Inclusivity