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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Big Ideas
Downturn forces US Boomers to work for longer
Downturn forces US Boomers to work for longer
Finance
:
Bureau Of Labor Statistics
:
Savings
Big Ideas
Rising affluence in Africa offers rich pickings
Rising affluence in Africa offers rich pickings
China
:
Affluent Shoppers
:
Economic Growth
Big Ideas
Starbucks expansion plans are brewing in India
Starbucks expansion plans are brewing in India
Starbucks
:
India
:
JV
Big Ideas
Open house at The Guardian for a weekend
Open house at The Guardian for a weekend
Newspapers
:
Journalism
:
Guardian
Markets
Mexico Market
International influence and local traditions combine in North America’s fastest growing market.
Mexico
:
Market Research
:
Urbanism
Big Ideas
Australians favour internet-only retailers online
Australians favour internet-only retailers online
Online Shopping
:
E-commerce
:
Retail
Big Ideas
Young Turks prompt surge in mall development
Young Turks prompt surge in mall development
Shopping
:
Jones Lang
:
Union Investment Real Estate
Markets
Eco-Home
In an effort to save money and reduce their environmental impact, the families and homes of the future will be highly attuned to managing and conse...
Eco-home
:
China
:
Panasonic
Big Ideas
Community lab crowdsources biotech innovation
Community lab crowdsources biotech innovation
BioCurious
:
Crowdsourcing
:
Laboratory
Big Ideas
QR codes in vogue in US magazine Media
QR codes in vogue in US magazine Media
Advertising
:
Print-to-Social
:
Print-to-Mobile
Big Ideas
Detroit Autoshow Review 2012
The 2012 North American International Auto Show, or Detroit Auto Show, closed its doors on 23 January in upbeat mood, reflecting an industry with r...
Cars
:
Automobile
:
Lexus
Big Ideas
Stockholm Furniture Fair Preview
Regarded by many in the furniture industry as the real start to the year, The Stockholm Furniture & Light Fair will open on 7 February . The world’...
Scandinavian
:
Sempé
:
Textiles
Big Ideas
Changers solar charger gives power to the people
Changers solar charger gives power to the people
Chargers
:
Energy
:
Carbon Footprint
Big Ideas
Chinese consumers show more passion for luxury
Chinese consumers show more passion for luxury
China
:
Brand Interaction
:
Online Sales
Big Ideas
Tablets become prime-time devices in Europe
Tablets become prime-time devices in Europe
Mobile
:
Prime Time
:
Evening
Big Ideas
Rise in African middle class creates mobile boom
Rise in African middle class creates mobile boom
Mobile Phones
:
Bharti Airtel
:
Pyramid Research
Big Ideas
Brazil retailer crowdsources virtual merchandise
Brazil retailer crowdsources virtual merchandise
Magazine Você
:
Virtual
:
Store
Big Ideas
Bodymetrics is a good fit with online shoppers
Bodymetrics is a good fit with online shoppers
Bodymetrics
:
Scanning
:
Body Shape
Big Ideas
CES Review Part 2: Connected cars and 3D smartphones
Car companies embraced technology at the 2012 International Consumer Electronics show (CES). Bigger and thinner TV screens may have dominated the s...
Cars
:
Automobile
:
Tv
Big Ideas
New Pirate Bay category makes data tangible
New Pirate Bay category makes data tangible
Pirate Bay
:
File-Sharing
:
3D Printing
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