Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

Markets

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Sacred Sojourns

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Gen Z’s Mall Revival

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

The Bromeopathy Market

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Gen Z in Indonesia

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Pitti Immagine Uomo autumn/winter 2012/2013

Big Ideas

Pitti Immagine Uomo autumn/winter 2012/2013

Florence – The autumn/winter 2012 edition of Pitti Immagine Uomo gave the fashion industry a first look at what menswear trends to expect for next ...

Florence : Menswear : Tailoring

Chinese consumers turn to peer reviews online

Big Ideas

Chinese consumers turn to peer reviews online

Chinese consumers turn to peer reviews online

Websites : Emerging Markets : Boston Consulting Group

Italians demand ice cream in time of austerity

Big Ideas

Italians demand ice cream in time of austerity

Italians demand ice cream in time of austerity

Traditional : Gelato : Consumer Spending

Nissan creates new iPhone case from scratch

Big Ideas

Nissan creates new iPhone case from scratch

Nissan creates new iPhone case from scratch

Advanced Softmaterials : Nissan : Scratch Shield

Facebook branches out with professional apps

Big Ideas

Facebook branches out with professional apps

Facebook branches out with professional apps

Facebook : Apps : Social

Denim and sports brands celebrate urban cyclists

Big Ideas

Denim and sports brands celebrate urban cyclists

Denim and sports brands celebrate urban cyclists

Commuter : Levi's : Puma

Just Nots continue to face economic squeeze

Big Ideas

Just Nots continue to face economic squeeze

Just Nots continue to face economic squeeze

Recession : Disposable Income : Resolution Foundation

BRIC consumers fuel rise in hybrid car ownership

Big Ideas

BRIC consumers fuel rise in hybrid car ownership

BRIC consumers fuel rise in hybrid car ownership

BP : Hybrid : Cars

Shoppers buy more on tablets than other devices

Big Ideas

Shoppers buy more on tablets than other devices

Shoppers buy more on tablets than other devices

E-commerce : Mobile Devices : Adobe

Chinese consumers drive record cognac sales

Big Ideas

Chinese consumers drive record cognac sales

Chinese consumers drive record cognac sales

Cognac : China : France

First-class fine dining takes off onboard Etihad

Big Ideas

First-class fine dining takes off onboard Etihad

First-class fine dining takes off onboard Etihad

Etihad : Airlines : Chef

Thomson coasts towards budget cruise market

Big Ideas

Thomson coasts towards budget cruise market

Thomson coasts towards budget cruise market

Thomson : Cruises : Budget

CES Review Part 1: bigger screens and thinner PCs

Big Ideas

CES Review Part 1: bigger screens and thinner PCs

The 2012 International Consumer Electronics Show (CES) was all about size. The exhibition was bigger than ever, attracting 153,000 visitors, includ...

Ultrabook : LG : Tv

Big Ideas

UK consumers increase brand repertoire

UK consumers increase brand repertoire

Food : Mass Market : Hi-lo

Men’s Luxury Retail

Markets

Men’s Luxury Retail

Global – Men continue to receive greater attention from retailers as luxury brands and department stores open dedicated men’s outlets, looking to t...

China : Japan : Valentino

Considered consumption all to the good in UK

Big Ideas

Considered consumption all to the good in UK

Considered consumption all to the good in UK

Sustainability : Environment : Carbon Footprint

Women share clothes following royal example

Big Ideas

Women share clothes following royal example

Women share clothes following royal example

Sharing : Recycle : Re-commerce

Social media a big plus for the new Cadbury bar

Big Ideas

Social media a big plus for the new Cadbury bar

Social media a big plus for the new Cadbury bar

Cadbury : Google+ : Social

Web reviews add transparency to Four Seasons

Big Ideas

Web reviews add transparency to Four Seasons

Web reviews add transparency to Four Seasons

Four Seasons : Trip Advisor : Curated Content

More turn to social media for customer service

Big Ideas

More turn to social media for customer service

More turn to social media for customer service

Twitter : Conversocial : Complaints

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