Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya
Sacred Sojourns
The Bromeopathy Market
The Sexuwellness Men’s Market
Cortisol Control
Indonesians acquire taste for overseas Travel & Hospitality

Big Ideas

Indonesians acquire taste for overseas Travel & Hospitality

Indonesians acquire taste for overseas Travel & Hospitality
Inonesia : Tourism : C-class
BRIC tourists change the Paris luxury landscape

Big Ideas

BRIC tourists change the Paris luxury landscape

BRIC tourists change the Paris luxury landscape
China : Brazil : Russia
Investment in apps is a smart move for brands

Big Ideas

Investment in apps is a smart move for brands

Investment in apps is a smart move for brands
Mobile : Apps : Time
Canadian Mint chips in with digital currency

Big Ideas

Canadian Mint chips in with digital currency

Canadian Mint chips in with digital currency
MintChip : V-currency : Money
Walmart offers click and cash for Just Nots

Big Ideas

Walmart offers click and cash for Just Nots

Walmart offers click and cash for Just Nots
Walmart : Supermarket : Click & Collect
UK sex toy industry buzzing as demand rises

Big Ideas

UK sex toy industry buzzing as demand rises

UK sex toy industry buzzing as demand rises
Sex : Toys : Lovehoney
Nowness reaches out to luxury consumers in China

Big Ideas

Nowness reaches out to luxury consumers in China

Nowness reaches out to luxury consumers in China
China : Nowness : Mandarin
C&A Brazil brings social media to the retail party

Big Ideas

C&A Brazil brings social media to the retail party

C&A Brazil brings social media to the retail party
C&A : Facebook : App
Interactive web retail finds new Perch offline

Big Ideas

Interactive web retail finds new Perch offline

Interactive web retail finds new Perch offline
Perch : Digital Projection : Visual Merchandising
Mezcal makeover

Markets

Mezcal makeover

Mezcal, the Mexican spirit previously associated with moonshine rather than margarita and seen as tequila’s unfashionable country cousin, is ...
Mezcal : Mexico : Los Amantes
Airlines monetise Twitter feed with TweetAFlight

Big Ideas

Airlines monetise Twitter feed with TweetAFlight

Airlines monetise Twitter feed with TweetAFlight
TweetAFlight : Airlines : Social Media
App signals new support for citizen journalism

Big Ideas

App signals new support for citizen journalism

App signals new support for citizen journalism
Guardian : Citizen Journalism : App
Russian ideas of luxury vary by age and gender

Big Ideas

Russian ideas of luxury vary by age and gender

Russian ideas of luxury vary by age and gender
Luxury : Private Planes : Sociology
Health apps grow as users quantify themselves

Big Ideas

Health apps grow as users quantify themselves

Health apps grow as users quantify themselves
Fuel Band : Up Wristband : Self Quants
Virgin treats customers to a first-class tour

Big Ideas

Virgin treats customers to a first-class tour

Virgin treats customers to a first-class tour
Virgin Atlantic : First Class : Planeview
Britain’s rich get richer in two-speed economy

Big Ideas

Britain’s rich get richer in two-speed economy

Britain’s rich get richer in two-speed economy
Twin-track Economy : Wealthy : Money
Milan 2012: Ones to Watch

Big Ideas

Milan 2012: Ones to Watch

Milan Design Week is one of the largest and most exciting shows in the world, and often one of the best places to find new and emerging design tale...
2012 : Studio WM : Front And Nacho Carbonell
Consumers eat less healthily than they think

Big Ideas

Consumers eat less healthily than they think

Consumers eat less healthily than they think
App : The Eatery : Body Monitoring
US shoppers cross over for new highs and lows

Big Ideas

US shoppers cross over for new highs and lows

US shoppers cross over for new highs and lows
MasterCard : WWD : Nordstrom
Food & Wine magazine opens first restaurant

Big Ideas

Food & Wine magazine opens first restaurant

Food & Wine magazine opens first restaurant
Food & Wine : Restaurant : St Regis
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