Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Five Luxury Hotels Elevating Sleep Tourism

Big Ideas

Five Luxury Hotels Elevating Sleep Tourism

From AI-powered mattresses to in-house sleep specialists, high-end hotels are placing next-generation restorative facilities at the heart of their ...
Travel & Hospitality : Luxury : Hotels
Five Generation Z-Founded Brands to Watch

Big Ideas

Five Generation Z-Founded Brands to Watch

Optimistic, ambitious and socially switched on, the first wave of Generation Z-founded brands are hitting the market. These are the disruptors to w...
Youth : Retail : Beauty
Food Austerity Innovators

Markets

Food Austerity Innovators

Global events are causing widespread disruption to the food sector, with innovators and start-ups helping to assuage rising prices and abating supp...
Food : Drink : Society
Generation Z Luxury Market

Markets

Generation Z Luxury Market

Rigorous and savvy in their selection of brands, Generation Z’s research-led approach to luxury is set to redefine value and aspiration for the sec...
Luxury : Youth : Fashion
Hotel Bar Market

Markets

Hotel Bar Market

No longer coming second place to the wider hospitality experience, hotel bars are grabbing attention – and spending – by becoming destinations in t...
Hotel : Travel : Hospitality
Five Brands Extolling the Cool of Cryobeauty

Big Ideas

Five Brands Extolling the Cool of Cryobeauty

From cryotherapy collaborations to cooling beauty formulas, brands are exploring the regenerative benefits of cold therapy through tools and topica...
Beauty : Wellness : Skincare
Sustainable Fashion Market: India

Markets

Sustainable Fashion Market: India

Driven by glocal changemakers, India’s sustainable fashion market is growing rapidly – with a focus on circularity, heritage and innovation.
Fashion : Luxury : Sustainability
Local TV Market

Markets

Local TV Market

Around the world, disruptors are launching regional alternatives to streaming giants, telling hyper-local stories to reach small yet highly engaged...
News : Media & Entertainment : Society
Women Workforce Rising: Latin America

Markets

Women Workforce Rising: Latin America

Focusing on collective empowerment and development, initiatives across Latin America are helping women to foster skills and independence in their o...
Society : Education : Workforce
Gen Zalpha India Market

Markets

Gen Zalpha India Market

Amid India’s pandemic recovery, Gen Zalpha are navigating their journey to adolescence by building their own models of progress.
Youth : Education : Sustainability
Temporary Urbanism Futures

Markets

Temporary Urbanism Futures

Entire cities are becoming malleable, empowering communities to re-interpret urban environments freely and sustainably to fulfil their ever-changin...
Architecture : Travel & Hospitality : Sustainability
Five Future Paths for Metaverse Beauty

Big Ideas

Five Future Paths for Metaverse Beauty

Shifting focus from e-commerce to experience marketing, beauty firms are seizing upon the metaverse to educate, experiment and boost interaction.
Beauty : Wellness : Metaverse
Charting the Rise of Clout Kitchens

Big Ideas

Charting the Rise of Clout Kitchens

Content platforms and creators are launching virtual dining concepts that cater for digitally native audiences while uplifting local restaurant ope...
Food : Media : TikTok
The State of Luxury Fashion: Italy

Markets

The State of Luxury Fashion: Italy

Italy’s luxury fashion sector is fostering a more collaborative, inclusive and transparent future as it recovers from the impact of Covid-19 and ec...
Luxury : Fashion : Supply Chain
Second-life Bridal Market

Markets

Second-life Bridal Market

As a historically unsustainable category, the wedding sector is ushering in greener options to cater for brides’ increasingly eco-conscious mindsets.
Retail : Weddings : Bridal
Activism Eating Market

Markets

Activism Eating Market

In the wake of Covid-19 and social justice movements, food activists are creating opportunities and connecting communities around provision and acc...
Food : Drink : Society
Nature-hacking Market

Markets

Nature-hacking Market

Urbanites are becoming active stewards of nature by harnessing regenerative technologies to help plants thrive and build more resilient city enviro...
Media & Technology : Technology : Sustainability
Five Fresh Innovations in Waterless Beauty

Big Ideas

Five Fresh Innovations in Waterless Beauty

From dissolvable sheets to freeze-dried skincare, explore the new experiences for customers using waterless beauty and personal care products.
Beauty : Wellness : Sustainability
Affirmative Avatars Market

Markets

Affirmative Avatars Market

As the line blurs between people’s real-life personas and online avatars, socially conscious netizens are seeking digital fashion that reflects the...
Gaming : Avatars : Web3
Emerging Youth: Vietnam

Behaviours

Emerging Youth: Vietnam

With more young people living in Vietnam than ever before, this generation are using the country as a canvas on which to project creativity and sel...
Vietnam : Youth : Emerging Youth
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