Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Five Brands Pouring Wit into Wine Branding

A new generation of winemakers are challenging the sector’s stuffiness with unconventional branding and personalities that align with younger drink...

Drink : Food : Design

Big Ideas

Four Takeaways from Cannes Lions 2022

After a two-year hiatus, Cannes Lions International Festival of Creativity returned in 2022. Here we round up the key talks, moments and take-outs.

Design : Advertising & Branding : Cannes Lions

Communities

Neo-collectivists

As we move from an individually minded society to a collective one, we meet the community championing new ways of sharing, caring and collaborating.

Community : Neo-collectivism : Network

Markets

Gamer Wellness Market

As esports’ influence continues to challenge that of traditional sports, lifestyle brands are helping gamers to level up their physical and mental ...

Health & Wellness : Gaming : Sport

Markets

Inflationary Loyalty Market

As inflation increasingly affects customer spending power, brands are having to innovate and develop new strategies to boost loyalty.

Retail : Finance : Society

Big Ideas

Milan Design Week 2022: A Resilient Future

At Milan Design Week, designers and brands envisaged a resilient society, built through nature-informed architecture and inter-generational spaces.

Design : Architecture : Media And Entertainment

Markets

New Ageing Market

New definitions of maturity are emerging as priorities shift from reversing the appearance of ageing to improving life-long health.

Beauty : Health : Wellness

Big Ideas

Global Fashion Summit: Forming Fashion’s New Alliances

favour of planet-first, radical collaborations.

Fashion : Sustainability : Retail

Big Ideas

Why Brands are Next-Gen Career Advisers

A new wave of workplace advisers are emerging to help Gen Z and Alpha navigate and shape the future of work and yet-to-exist job roles.

Youth : Media & Entertainment : Workplace

Markets

Interspecies Architecture

Working in symbiosis with nature, creatives are forgoing human-centric design practices in favour of resilient and sustainable urban environments t...

Design : Architecture : Sustainability

Big Ideas

Five Ways Restaurants are Exploring Extremes

From one-ingredient meals to psychedelic soundtracks, dining spaces are giving guests moments to remember through extreme eating experiences.

Food : Drink : Design

Big Ideas

Five Future Job Roles for the C-Suite

New leadership roles will be realised in the next decade as businesses navigate new working paradigms and respond to evolving customer, employee an...

Workplace : Society : Technology

Big Ideas

Meet Tomorrow’s Alternative Investors

With traditional systems of monetary value and exchange under threat, four emerging investment communities are ushering in a new dawn for alternati...

Finance : Society : Youth

Markets

Retail-flation Responses

Amid rising inflation and the knock-on effect of the war in Ukraine, retailers are innovating to support consumers’ tightening purse strings.

Retail : Society : Technology

Big Ideas

Why the Snow Mushroom is the Next Beauty Sensation

Described as the magic mushroom for moisture, the snow fungus is entering the Western market as an ingredient promising a range of skin-boosting be...

Beauty : Skincare : Wellness

Markets

Mexico’s Drink Innovators

As Mexican mainstays such as tequila and mezcal go mainstream, new drinks that augment the country’s heritage and flavours are here to challenge th...

Food & Drink : Design : Sustainability

Markets

Web3 Music Market

In a bid to reform its fractured systems, the music industry is embracing the Web3 space to empower musicians, digital communities and real-life fans.

Music : Web3 : NFTs

Markets

Gen Z Parenting Market

No longer the epitome of youth culture, members of Generation Z are having kids of their own, driving the parenting sector in unexpected new direct...

Gen Z : Fashion : Youth

Big Ideas

Why Hotels are the Next Frontier for Brands

From streetwear hotels to decadent souvenirs, brands across sectors are embedding themselves in hospitality’s long-awaited comeback.

Hotels : Travel : Tourism

Markets

Halal Beauty Market

In the wake of an inclusivity upheaval, beauty brands are swapping one-size-fits-all strategies for those that consider religious and ethical restr...

Beauty : Wellness : Cosmetics