Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Sustainability sewn up

Detroit – Start-up menswear brand Lazlo has launched a new t-shirt that not only lasts a lifetime, but gives something back to the community too.

Lazlo : Heirloom T-shirt : Boutique Altrusim

Big Ideas

Crashless cars

Global – Driverless cars could reduce the number of accidents involving commercial vehicles by 80%, predicts KPMG.

KPMG : Autonomous Vehicles : Insurance

Markets

Interface Market

In the era of Awakening Tech our devices’ interfaces are set to become more human.

Interface : Interface Design : Haptics

Big Ideas

Gastronomy Googling

UK – Chef Heston Blumenthal will take the practice of Googling guests into new territory when restaurant The Fat Duck re-opens next month.

Fat Duck : Nostalgia : Personalisation

Big Ideas

Four-day working

Japan – Retailer Uniqlo is set to trial a four-day working week in a fifth of its stores.

Uniqlo : Workweek : Working Conditions

Big Ideas

Look me up

Global – LinkedIn has launched a new employee directory service to replace corporate directories and drive activity on its network.

LinkedIn Lookup : Directory : Internal Resource

Big Ideas

Health benefits

New York – Wellcoin is taking the gamification of fitness to the next level, with real, tangible rewards.

Wellcoin : Health Currency : Fitness

Big Ideas

Always on demand

US – On-demand marketplaces such as Uber and Airbnb are expected to grow by 57% by 2020, according to new figures.

Airbnb : Uber : The Sharing Economy

Big Ideas

Retail apps challenge

Global – A new report from Forrester Consulting reveals how retailers face a challenge in persuading consumers about the benefits of retail apps.

Forrester Consulting : Retail Apps : RetailMeNot

Big Ideas

Airport solar system

Kochi, India – Cochin International Airport has become the world’s first entirely solar-powered airport.

Cochin International Airport : Solar Powered : Whole System Thinking

Big Ideas

Getting steamy

San Francisco – Start-up Nebia is revolutionising the way people shower.

Nebia : Shower System : H2Micro

Big Ideas

Solar swingers

Global – Unused golf courses around the world are being transformed into solar power plants.

Golf Courses : Kyocera Solar : Solar Power

Big Ideas

District manager

London – Covent Garden has launched its own app that helps visitors get around and ensures they never miss an offer.

The Pass : Covent Garden : CAPCO

Big Ideas

Uber helpful

New York – Uber is offering to help customers return unwanted e-commerce purchases via courier.

Uber : On-demand : Delivery

Markets

Chinese Menswear Market

Chinese men are spending more on apparel and favouring designed-in-China over imported brands.

China : Luxury : Menswear

Big Ideas

Walk-through weedery

Denver – Colorado is about to get its first public weedery, offering consumers a new kind of retail theatre.

Green Man : Cannabis : Cannabusiness

Big Ideas

Tween texting

US – Jott is a messaging app that doesn’t require a data plan or wi-fi connection to work, and is taking American high schools by storm.

Jott : Messaging : App

Big Ideas

Sound security

Zurich – Researchers at the Swiss Federal Institute of Technology want sound to be the key to unlocking the web.

Swiss Federal Institute Of Technology : Sound-Proof : Two-factor Authentication

Big Ideas

Milk matters

UK – Morrisons has introduced a new, more lucrative milk brand in response to rising pressure from the nation’s dairy farmers.

Farmers For Action : Morrisons : Asda

Big Ideas

Home security

California – The Internet of Things (IoT) revolution is making homes smarter and more efficient, but also more vulnerable to cybercriminals worldwi...

The Connected Home : Cujo : Smart Security

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