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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Big Ideas
All natural
US – Sales of natural soft drinks and craft carbonated drinks are expected to benefit after artificial sweeteners fall foul of health-conscious con...
Craft Cola
:
Carbonated Soft Drinks
:
Mintel
Big Ideas
Fertile opportunity
Sunnyvale, California – Yono Labs is making it easier and more convenient for women to track their fertility, helping to improve their chances of c...
Yono Labs
:
BBT
:
Fertility
Big Ideas
Cleaner screens
Korea – Online auction and shopping site Gmarket is making mobile e-commerce safer in a rather unusual way.
Innored
:
Gmarket
:
Kinneir Dufort
Big Ideas
Solar plugin
US – The SunPort gives consumers access to solar power from any plug outlet.
Renewable
:
Clean Energy
:
Solar Energy
Markets
Cannabusiness
Now legal in select US states and with the attention of several Silicon Valley start-ups, the cannabis market is set to reach new highs over the c...
Cannabis
:
Rebranding
:
Silicon Valley
Big Ideas
Ascent of advertising
London – M&C Saatchi reveals an artificially intelligent poster that takes a Darwinian approach to advertising.
M&C Saatchi
:
Artifical Intelligence
:
Genetic Algorithm
Big Ideas
Pay on TV
South Korea – Samsung has worked with PayPal on a new payment service for its smart tvs.
Samsung Pay
:
Samsung Pay For TV
:
Mobile Payments
Big Ideas
Built to last
London – The 30 Year Sweatshirt is offering an alternative to cheap and disposable fast fashion.
30 Year Sweatshirt
Big Ideas
India’s podcast resurgence
India – Smartphones are feeding India’s appetite for information-rich podcasts.
Podcast
:
Smartphones
:
Mobile Internet
Big Ideas
Commitment issues
San Francisco – Try is a new service helping customers to save on the cost of online returns.
Try
:
Plug-in
:
E-commerce
Big Ideas
From the block
New York – Blockfeed is an app that delivers geographically specific news stories straight to users’ phones.
Blockfeed
:
Local News
:
Aggregator
Big Ideas
Browse anywhere
UK – Smartphones have overtaken laptops as internet users’ number one device.
Ofcom
:
Mobile Browsing
:
4G
Big Ideas
Stay-at-home Millennials
US – The number of Millennials choosing to live at the family home post-recession is rising, according to a report from the Pew Research Center.
Millennials
:
Recession
:
The Flat Age Society
Big Ideas
New Designers Part Two 2015
Now in its 30th year, New Designers continues to highlight graduate talent across multiple design disciplines. At the Part Two show, there was an...
New Designers 2015
:
Part Two
:
Graduate Show
Big Ideas
Social selling
Sydney – Facebook is making it easier than ever for users to buy and sell second-hand products on its social media platform.
Facebook
:
Marketplace
:
For Sale Groups
Big Ideas
Model market
London – Time Out magazine is going offline by launching markets in cities around the world.
Time Out Magazine
:
Time Out Markets
:
Lisbon
Big Ideas
Easy rider
Global – Tesla Motors is preparing to release its next firmware update, enabling its cars to highway auto-steer and auto-park.
Tesla Motors
:
Version 7
:
Autonomous Vehicles
Big Ideas
Brewery battle
US – Craft beer continues to go from strength to strength, but faces increasing competition from Mexican brewers and big brand acquisitions.
Anheuser-Busch InBev
:
MillerCoors
:
Constellation Brands
Big Ideas
Remaking an icon
Boston – Converse’s iconic trainer, the Chuck Taylor All Star, has undergone its first redesign in almost a century.
Converse
:
Nike
:
Chuck II
Big Ideas
Listen in
UK – Online retailer ASOS has launched a new weekly podcast called My Big Idea, which features a series of inspirational female speakers. The 13-e...
ASOS
:
Podcast
:
The Athena Woman
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