Bulgaria – Technology start-up DiFold has launched an Origami Bottle using collapsible design technology.
The design is the first re-usable bottle that can fold down to 80% of its original size while also remaining stable when unfolded. Its functional and practical design allows users to easily carry the bottle while commuting or during leisure activities. While re-usable bottles have become a sustainability staple in recent years as brands and consumers continue to shun single-use plastic, the compact design of the Origami Bottle offers twofold benefits.
Radina Popova, co-founder of DiFold, said: ‘As the world enters the new normal, single-use is going like crazy. Emissions are -17% but we’re not addressing climate change in the long term. It’s more important than ever to be more conscious of our personal impact.’
As we identify in our Re-usable Packaging Market, a growing concern about plastic packaging is fuelling new innovations in the FMCG sector.