News 23.08.2019

Need to Know

Ganni’s upcycled store interiors, TikTok raises awarness of cyberbullying in India and underage drinking is on the decline.

Ganni’s first UK store features upcycled interiors

Ganni flagship store, London
Ganni flagship store, London
Ganni flagship store, London

London – The Danish fashion label has opened its flagship store in the UK, the design of which features a number of sustainable elements.

Ganni’s London store marks the first time consumers will have the chance to physically browse and experience the brand outside of Scandinavia. It has been designed in collaboration with Copenhagen studio Stamuli Retail Architecture to resemble the home of Ganni founders Ditte and Nicolaj Reffstrup.

Inside, accessories such as shoes and handbags are displayed on podiums crafted from recycled plastic waste, while other items are presented in trays made from recycled and pressed fabrics. The décor also includes striped rugs that are made from upcycled fabric from previous Ganni collections. These design details allude to the brand’s new garment take-back scheme, which allows customers to drop off unwanted clothing and shoes to be sorted and recycled by closed-loop recycling company I:CO.

By using its London flagship store to celebrate its circular strategies, Ganni reflects how physical stores can nurture more conscious consumption.

Rotofarm is transforming how we grow vegetables

Rotofarm by Bace Rotofarm by Bace
Rotofarm by Bace Rotofarm by Bace

Australia – The countertop hydroponic garden rotates plants in order to speed up growth.

Rotofarm by Bace uses rotary hydroponics to turn plants full circle every hour, which means they spend half their time in negative gravity. The device, which is small enough to fit on a kitchen counter, works without soil, using mess-free nutrients and water reservoirs to feed the plants. It will be unveiled on Kickstarter in September 2019.

‘By growing produce at home without preservatives or pesticides, the produce doesn't expire until it’s cut, you're not spending as much money on groceries and a lot of space is saved in your refrigerator,’ Toby Farmer, founder of Bace, tells Dezeen. ‘Perhaps most importantly, we help to reduce carbon emissions produced by mass-farming, transport and plastic packaging in supermarkets.’

To see why an increasing urban population means that the ingredients of the future will be grown in our own homes, read our microtrend New Urban Farms.

TikTok encourages young people to be responsible online

Wait A Sec to Reflect by TikTok

India – The video platform has released an awareness campaign to encourage users to think twice about the ramifications of what they post.

For the campaign, Wait A Sec to Reflect, TikTok worked with the Digital Empowerment Foundation (DEF) to execute a digital literacy programme focused on the usage of user-generated content platforms. For its first phase, the brands will conduct awareness workshops among consumers across key cities in India.

The accompanying campaign films draw attention to the possible negative results of posting something unpleasant on TikTok, such as a risky dance move or offensive statement. ‘The internet today is dominated by youth from smaller towns across the country, many of whom are experiencing the digital world for the first time through their smartphones,’ says Osama Manzar, founder of DEF. ‘The aim of our partnership is to build a conscious community of digital natives who will help spread the message of creating a safe and positive online environment.’

As internet penetration grows across India, leading to a rise in cyberbullying, media brands have a responsibility to step in and teach the importance of sensitivity online.

Stat: Underage drinking declines around the world

Global rates of underage drinking are on the decline. A new study from the International Alliance for Responsible Drinking (IARD) has found that underage consumption of alcohol has dropped in two-thirds of the 63 countries surveyed.

The study cites increased staff training in the UK, changing attitudes to alcohol in Sweden and education levels in the US as factors that have contributed to the decline. However, the countries with the largest dip were Lithuania, New Zealand and Slovakia, which fell by 29 percentage points, 18 percentage points and 11 percentage points, respectively, while 19 countries did not show a decline, and eight saw no change, including India and Mongolia.

For more on Generation Z’s evolving attitudes to health, wellness and hedonism, read our Anxiety Rebellion macrotrend.

Previous News Articles
MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

News

MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

On day two of MAD//Fest 2025, Ruth Hooper, chief marketing officer at the Women’s Super League (WSL), set out a vision for reshaping the visual ide...
Global Events : Advertising & Marketing : Football
Stat: US Gen Alpha favour consoles over mobiles for game play

News

Stat: US Gen Alpha favour consoles over mobiles for game play

Despite assumptions that mobile gaming dominates among young people, a new US report reveals that Generation Alpha are leading the charge in consol...
Statistic : Gaming : Media
Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

News

Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

In their latest report, New Codes of Luxury: Immersive Technologies for Transformation, The Future Laboratory and Together Group explore how immers...
Luxury : Technology : Design
MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

News

MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

MAD//Fest returned to Shoreditch on 1 July 2025, with this year’s theme Be Less Boring challenging brands to rethink how to engage with new audiences.
Global Events : Advertising & Marketing : Gen Z
Habitat and Pinterest unveil immersive campaign putting emotion into home design

News

Habitat and Pinterest unveil immersive campaign putting emotion into home design

Habitat has teamed up with Pinterest for an immersive storytelling campaign that repositions homeware as a tool for emotional re-invention and shop...
Retail : Design : Technology
Stat: Young adults are redefining romantic relationships on their terms

News

Stat: Young adults are redefining romantic relationships on their terms

As romantic norms fragment, 20% of people are now unknowingly practising ‘relationship anarchy’, according to the latest State of Dating repor...
Statistic : Stat : Dating
AI billboard visualises real-time sun damage in UV awareness campaign

News

AI billboard visualises real-time sun damage in UV awareness campaign

A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...
Advertising : Health And Wellness : Beauty
Wimbledon elevates fan engagement with AI-powered digital experiences

News

Wimbledon elevates fan engagement with AI-powered digital experiences

The All England Lawn Tennis Club and IBM have unveiled an AI-powered experience designed to deepen audience engagement and enhance match under...
Wimbledon : Sports : Entertainment
Stat: Gen Alpha lead the charge in back-to-school shopping

News

Stat: Gen Alpha lead the charge in back-to-school shopping

Children and teenagers are now the primary decision-makers in back-to-school shopping, according to a new global study by SuperAwesome.
Retail : Gen Alpha : Statistic
The Fashion Innovation Agency debuts 3D garment volumetric capture service

News

The Fashion Innovation Agency debuts 3D garment volumetric capture service

The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service ai...
Fashion : Technology : Virtual Fashion
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN