Need to Know
23 : 11 : 18

By Olivia Houghton, Alex Hawkins and Holly Friend

An advert scripted entirely by AI, anti-brand Italic sells unbranded luxury products and Twitter trolls John Lewis.

In today's news:
Lexus reveals the first luxury ad to be scripted entirely by AI Lexus reveals the first luxury ad to be scripted entirely by AI
A new marketplace for unbranded luxury goods A new marketplace for unbranded luxury goods
thredUP’s first clothing line is made to be resold thredUP’s first clothing line is made to be resold
Twitter trolls John Lewis with its Christmas ad Twitter trolls John Lewis with its Christmas ad
Stat: Number of HNWIs in emerging markets is set to double Stat: Number of HNWIs in emerging markets is set to double
Thought-starter: Is gaming the next frontier of health and wellness? Thought-starter: Is gaming the next frontier of health and wellness?

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