Signals

US – Walmart is introducing Everyday Health Signals, an AI-powered digital platform designed to help customers make healthier choices through personalised insights. 

Initially developed for health plans and benefits managers, the platform invites users to opt in by linking their Walmart.com accounts. Once connected, Walmart’s custom-built personalisation engine analyses retail history to offer tailored tips, such as nutrition analysis and curated shopping lists. 

The roll-out is initially with Medicare Advantage members via a partnership with NationsBenefits. Eligible users will receive free, customised wellness guidance aligned with their health goals. Walmart plans to extend the platform to additional health plans and benefits managers. 

‘By allowing customers the opportunity to make more informed choices with Walmart Everyday Health Signals, we’re creating the opportunity for widespread health impact,’ says Dr Pravene Nath, group director, consumer health and data solutions at Walmart US. ‘We’re innovating with tech-enabled health solutions that equip customers with a better understanding of how small decisions in the grocery aisle can help improve their overall health.’

With 145m weekly shoppers, Walmart aims to position itself as a one-stop destination for food, wellness and healthcare essentials. 

Explore our Brand Innovation Debrief: Walmart to see how the multinational retail giant is rewriting the rules of retail for a new generation of shoppers, and delve into the New Codes of Value, where connection, care and human flourishing are shaping a more meaningful future in an age of scarcity. 

UK – A wave of high-profile cyberattacks is reshaping consumer trust in online retail, with two-thirds (66%) of UK shoppers now re-assessing their digital habits, according to new data from insights agency Opinium.

As retailers continue to digitise experiences and store sensitive customer data, cybersecurity has become a core consumer concern. Opinium’s findings reveal that 23% of UK consumers now say they will only shop online with brands they fully trust, while 22% cite strong security measures as a non-negotiable.

In the wake of these breaches, shoppers are taking more proactive measures: almost one in five (19%) have changed their passwords before returning to shop online, and 12% have deleted old retail accounts altogether. A smaller but significant group (9%) are taking a complete break from online shopping, while 15% report they’ll shop online less often, and another 15% say they feel more hesitant about shopping online in general.

The data signals a growing culture of digital self-defence – and a heightened demand for transparency, accountability and visible protection from retailers. As we explore in our recent report Modern Burglary, the age of convenience-first e-commerce is maturing. Trust, rather than speed or ease, is becoming a primary driver of digital loyalty.