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BritBox reveals 14-hour one-shot film tribute to British tv

See It Differently, BritBox, UK

UK – In a bold stand against CGI and AI imagery, BritBox’s latest campaign See It Differently brings back the magic of real-time filmmaking. Created by Uncommon and directed by Nicos Livesey of Blinkink, the advert features a 14-hour, one-shot sequence showcasing a range of British tv genres, from period dramas to crime shows. However, the final tv spot runs just 90 seconds.

Captured in a single take, the film follows a central actor through four meticulously crafted sets, each representing a different genre. Over 50 crew members worked behind the scenes, swapping make-up and costumes, and even replacing camera shutters mid-shoot.

‘It had to be one shot and done for real,’ says Uncommon’s Sam Walker. ‘If we’d cut away, the viewer would feel cheated.’ Instead, the campaign celebrates the laborious and rigorous artistry and tv production, from on-set prosthetics to intricate set design.

Aimed at breaking BritBox into the US market, the campaign is both a technical triumph and a heartfelt homage to British storytelling craft.

Read our newly released report Heritage Brand-umentaries to understand how companies are embracing cinematic documentaries and extended storytelling to spotlight their origins, craftsmanship and cultural legacy.

Strategic opportunity

Consider how to embrace long-form content to inspire awe and turn campaigns into cinematic cultural moments

Owen Nowhere brings kids’ tv to the blockchain

US – We Ghosted Media has announced Owen Nowhere, a new animated kids’ series that bypasses tv and streaming in favour of a decentralised platform built on blockchain.

Created by Bob’s Burgers assistant director Chris Jammal and Peg + Cat producer Jaclynn Demas, the series will premiere on Lamina1 – a blockchain founded by Snow Crash author Neal Stephenson – and be accessible via crypto wallet. Viewers will explore a metaverse-style world through the eyes of Owen B Gloom, a tween content creator on a quirky family road trip.

For Jammal and Demas, this is more than a show. They told TechCrunch: ‘It’s about setting a new standard for the future of children’s entertainment in the decentralised era.’

Fans will engage with the story via digital collectables, behind-the-scenes content and the community will even have the power to have an impact on the show’s scenarios. ‘Maybe they want to change his outfit... There are so many possibilities,’ said Jammal. Lamina1’s Spaces, the virtual world hosting the show, is set to launch this autumn.

For more insights on Gen Alpha's interest in co-creation and getting involved as decision makers, read our Alphas Now and Next: From the Sandbox to Roblox and Three Key Takeaways From NRF 2025: Retail’s Big Show reports.

Owen Nowhere, US

Strategic opportunity

Shift from content ownership to content stewardship. Let audiences shape plotlines, characters or outcomes via votes, NFTs or token-gated forums, creating emotional investment and retention

Stat: Construction workers outpace financiers in crypto ownership

MoneymBag$ by Mackenzie Freemire, Global

US – Cryptocurrency is gaining surprising traction in sectors beyond Silicon Valley and Wall Street. According to the 2025 State of Crypto Holders Report from the National Cryptocurrency Association (NCA), construction workers are more likely to own crypto than finance professionals.

Based on a survey of 10,000 American crypto holders, the largest of its kind to date, the report reveals crypto’s reach across employment sectors, with 12% of holders working in construction, compared to 7% in finance; tech workers lead at 14%.

The findings also show that one in five Americans now owns cryptocurrency, with nearly 40% using it to pay for goods or services and two-thirds saying it has positively impacted their lives. ‘Crypto has a surprisingly low bar for entry,’ the report notes, which explains its broad appeal.

Despite growing adoption, risks remain. Americans lost more than £4.2bn ($5.6bn, €4.9bn) to crypto scams in 2023; when the 2024 figures are released, the amount is expected to have doubled (sources: FBI, Chainalysis). As the NCA advocates for wider adoption, it’s evident that crypto has moved beyond a tech trend and is becoming mainstream.

Explore our report Cultural Capital to understand how fintech has evolved into a dynamic, community-driven industry shaped by Gen Z’s desire for alternative and unconventional investments.