Need to Know

Norway – Norwegian creative agency Anti has unveiled a dynamic identity for Kulturhavna, a community-driven urban development project in Ålesund, Norway. Reflecting the philosophy of adaptability and inclusivity, Kulturhavna is a ‘temporary space for play, exploration, relaxation and expression’, says Anti’s creative director Mats Ottdal. 

The studio worked with Kulturhavna’s team to create a brand that evolves with community input, mirroring the project’s ethos. Instead of a static design, the identity is a living system comprising 375 illustrative components and 125 activity icons, offering nearly two million unique configurations. 

This innovative approach addresses the often unengaging nature of Norwegian urban planning, with Anti developing a digital platform designed to reach diverse audiences and encourage meaningful participation. ‘It needed to be both simple and inspiring,’ Ottdal explains. 

The result is an adaptable visual system that not only serves functional needs but also embodies the community-centric spirit of Kulturhavna, showcasing how participatory design can shape urban spaces for the better. 

LS:N Global has previously explored the rise of adaptable future spaces, where communities reshape environments to meet evolving needs, in our Temporary Urbanism Futures report.