News 11.10.2023

Need to Know

Welcome to the new LS:N Global, Magic Spoon launches nostalgic cereal bars and firearm injuries among American youth are rising alarmingly.

LS:N Global is changing…

The Future Laboratory

Global – Get ready for an enhanced website experience. We are dedicated to inspiring new product, service and brand innovations, and giving our members an ever-evolving suite of tools to enter the hearts, minds, homes and pockets of consumers.

So our new look and feel and improved navigation make it easier for our members to explore all of our trend reports and analysis. We want to make sure you can access the insight and analysis you need, at speed.

: Homepage – a brand new hub allowing you to see at a glance what’s new every day, customised to your preferences and with recommendations from our editorial analysts

: Behaviours – the go-to for consumer insights, now with dedicated generational analysis

: Sectors – now also tracking innovations and trends in technology, design, and pop culture and media

: Topics – formerly Series, tracking the 10–12 issues we think are the most important for businesses to be fluent in for the year ahead

: Experts & Opinion – thought-provoking discussions, viewpoints and big ideas with innovative thinkers, plus our webinar and podcast collection

This is just the beginning. Over the coming months you’ll see more enhancements as LS:N Global evolves into the essential futures channel.

We’ll be sure to keep you updated.

Start exploring!

Get involved

As always, your feedback is most welcome – [email protected]

Nostalgic cereal snack bars get a protein-packed makeover

Magic Spoon, US Magic Spoon, US
Magic Spoon, US Magic Spoon, US

US – Magic Spoon, the brand behind lower-sugar and higher-protein alternatives to classic breakfast cereal, has introduced a range of better-for-you protein-packed cereal bars.

As consumers become ever more health-conscious, a host of food brands are re-imagining breakfast cereals as less sugary and more nutritionally balanced products. Magic Spoon originally launched its healthier version of childhood breakfast cereal in 2019, and has now introduced another convenient comfort food to its product range in the shape of cereal snack bars. Available in marshmallow and chocolatey peanut butter flavours, Magic Spoon Treats contain 11g of protein and only 1g of sugar per serving – a far cry from conventional bars.

‘We wanted to bring people back to the nostalgia of the quintessential ’90s-style cereal treats,’ said Gabi Lewis, co-founder of Magic Spoon. ‘Our Treats are the 2.0 version of these with the same approach to quality, nutritious ingredients people love in our cereal.’

At LS:N Global, we are monitoring how food innovators are re-engineering indulgence for changing palates and dietary preferences, creating an alternative confectionery market in the process.

Strategic opportunity

The snacking market is booming. While the better-for-you snack sector is crowded, there is an untapped opportunity in re-aligning nostalgic comfort foods with current visual trends and nutritional expectations

Genes influence likelihood of adopting a vegetarian diet, says report

Fungi-based bacon by Libre Foods, Spain Fungi-based bacon by Libre Foods, Spain

Global – Genetic variants appear to play a role in how likely people are to adopt a vegetarian diet, with certain genes linked to fat metabolism emerging as key factors, according to research by Nabeel Yaseen, professor of pathology at Northwestern University in Illinois.

Yaseen’s study examined data from UK Biobank that analysed 5,300 strict vegetarians and 330,000 meat-eaters. The research identified three gene variants more prevalent in vegetarians – two of which, NPC1 and RMC1, are involved in cholesterol and glycolipid metabolism, while the third, RIOK3, influences the immune system.

The research suggests that individuals who naturally produce specific fat molecules might find it easier to give up meat, shedding light on why some individuals find vegetarianism more manageable than others. The study echoes the link previously identified between the impact of genes on coffee or alcohol consumption. This is an important factor to consider for consumers, as they shift towards Adapted Appetites amid the cost of living and climate crises.

Strategic opportunity

As consumers become increasingly concerned about their diets, businesses should use the power of AI to innovate personalised nutritional solutions that create health and cost-related value

Stat: Firearm injuries among American young people are rising alarmingly

Biofire, US Biofire, US

US – Research published in the academic journal Pediatrics in October 2023 suggests that firearm injuries are the leading cause of accidental death among American kids and teenagers. In Trends in Pediatric Nonfatal and Fatal Injuries, the researchers reveal that the rate of firearm fatalities among children under 18 increased by 87% from 2011 to 2021 in the US.

After excluding deaths of infants born prematurely or with congenital abnormalities, firearm injuries are the leading cause of death among Americans under 20. Some 2,590 children and teenagers under the age of 18 died of firearm injuries in 2021, up from 1,311 in 2011, according to the study.

But accidental deaths attributable to car accidents among young people fell by almost half in the same timeframe thanks to new legislation on mandatory seat belts, booster seats and airbags. ‘The opposite is happening with firearms,’ Dr Rebekah Mannix, a paediatric emergency medicine physician at Boston Children’s Hospital who led this research, told The New York Times. ‘It’s just getting worse, and kids are dying at higher rates from firearms.’

As explored in The New Normal: Gun Violence In America, citizens and corporate America must emerge from their shock and collective grief to take action to protect America’s youth.

Strategic opportunity

As the 2024 presidential election looms in America, how can your business raise awareness on protecting children from gun violence while addressing the growing protective mindset among US citizens?

Previous News Articles
NRF 2025 Retail’s Big Show Europe: Unified commerce and inspirational entertainment

News

NRF 2025 Retail’s Big Show Europe: Unified commerce and inspirational entertainment

On the opening day of NRF 2025: Retail’s Big Show Europe, the spotlight turned to unified commerce and the evolving role of physical stores in omni...
Retail : NRF : Pop Up Store
The Future Laboratory presents The Synthocene Era macrotrend at Première Vision

News

The Future Laboratory presents The Synthocene Era macrotrend at Première Vision

The Future Laboratory’s co-founder and chief creative officer Christopher Sanderson presented The Synthocene Era macrotrend at the fashion industry...
Global Events : Technology : The Synthocene Era
Gen Z in China are using AI to transform themselves into collectable merchandise

News

Gen Z in China are using AI to transform themselves into collectable merchandise

Gen Z in China are using AI art tools and 3D printing to transform themselves into ‘guzi’ – personalised collectable merchandise.
China : Kidults : Kidult Craze
Stat: Gen Z stay indoors for days as screen time replaces nature

News

Stat: Gen Z stay indoors for days as screen time replaces nature

Two-thirds of Gen Z in Britain confess they can go days without stepping outside, according to new research by Super, Natural British Columbia.
Gen Z : Nature : Health And Wellness
Big W embraces the beautiful chaos of parenting in new campaign

News

Big W embraces the beautiful chaos of parenting in new campaign

Department store chain Big W is shaking up family advertising with a bold new campaign celebrating the chaos, meltdowns and small wins of everyday ...
Advertising & Branding : Parenting : Retail
George at Asda unveils new adult adaptive clothing range

News

George at Asda unveils new adult adaptive clothing range

George at Asda has launched a 28-piece adult adaptive clothing collection, designed in collaboration with the late breast cancer campaigner Nicky N...
Retail : Fashion : George At Asda
Stat: Girls’ sport participation could unlock leadership potential at work

News

Stat: Girls’ sport participation could unlock leadership potential at work

Girls who play extracurricular sport in the UK are 50% more likely to go on to achieve senior professional roles at work, according to Game Changin...
Sport : Women's Sports : Teenage Girls
Vattenfall and Samuel L Jackson’s seaweed snack is grown on wind farms

News

Vattenfall and Samuel L Jackson’s seaweed snack is grown on wind farms

Swedish energy company, Vattenfall has teamed up with actor Samuel L Jackson to launch Wind Farmed Seaweed Snacks, a limited-edition delicacy grown...
Visual : Sweden : Energy
Happy Head debuts DNA-based system for personalised hair growth

News

Happy Head debuts DNA-based system for personalised hair growth

Happy Head has launched StrandIQ, the world’s first dermatologist-developed hair growth system powered by genetic analysis, giving patients tailore...
Health : Wellness : Happy Head StrandIQ
Stat: Luxury consumers’ optimism is improving amid global slowdown

News

Stat: Luxury consumers’ optimism is improving amid global slowdown

Saks’ latest Luxury Pulse survey shows rising confidence among luxury shoppers, with more than half planning to maintain or increase their spending...
Stat : Statistics : Statistic
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN