Global – Metaverse Fashion Week 2023 is starting with an avant-garde event – a cross-disciplinary opera experience blending music, architecture and fashion in a bespoke digital venue in Web3.
Staged in the House of Synergos, a digital venue designed by Sybarite Architects in Decentraland’s Dragon City, the #Capital fashion-opera performance is as much an opera as a runway. This immersive work is a ‘tale of dematerialisation and symbolism’ that re-imagines the relationships and intersections between garments and music.
Sponsored by TONG agency, a collective of artists and designers collaborated to bring this one-of-a-kind experience to life – Scottish composer Alastair White wrote the score, and Gemma A Williams curated the fashion collection featuring the designs of Chinese brand Chenpeng.
The opening number of Metaverse Fashion Week shows that with the correct dose of creativity and innovation, Web3 can be conducive to fashion experiences and sow the seeds of nascent artistic genres.
Strategic opportunity
The digital fashion opera shows how arts and tech can collide into new genres. Ask yourself how mixing mediums could breed multi-disciplinary and multi-sensorial Betterverse experiences