News 13.12.2022

Need to Know

Mozzo coffee rebranding cuts through ‘purposeful’ category, next-gen panels generate clean energy, and international travel to recover in 2023.

Mozzo coffee rebranding cuts through ‘purposeful’ category

Mozzo rebranding by B&B, Italy and London
Mozzo rebranding by B&B, Italy and London
Mozzo rebranding by B&B, Italy and London

US – Coffee brand Mozzo has turned to London agency B&B to rebrand in a bid to cut through the crowded ‘purposeful’ category and move away from Italian associations.

B&B is behind the branding on Fever-Tree, Pip n Nut and Pret at Home, and its challenge with Mozzo was to shine a light on its work with coffee-growing communities. The coffee brand’s USP is that a fixed social dividend is built into its business model, ensuring constant accountability and continued investment into its C2C Fund with every coffee bean sold. Since 2015, the brand has funded the build and first year’s operation of a maternity clinic on Idjwi Island, Democratic Republic of the Congo, and helped coffee farmers in the African country to found their own start-up cooperative, empowering them to manage their own production and introduce sustainable growing practices. Mozzo is currently working on new projects with its coffee-growers in Nicaragua.

The new mint green and bright orange branding is centred around a core tagline of ‘Coffee. Community. Connection.’ The logo, designed with digital animation in mind, reflects the idea of connection through an extended Z, and seeks to present Mozzo Coffee as a platform for communication.

‘The existing Mozzo identity took its cues from the world of Italian coffee,’ explains B&B associate creative director Jennie Potts, ‘but as a result it was hard to differentiate it from a lot of other brands and it had started to feel quite generic. We wanted to revitalise Mozzo, bringing back the energy it had back in 2005, when it was launched as a wind- and solar-powered coffee cart.’

Strategic opportunity

As seen in the spirits market, with new brands effectively decolonising and challenging cultural stereotypes, Mozzo’s rebranding highlights the need for identities to move further towards connection and purpose.

Next-gen panels generating clean energy from sunlight and air

Belgium – A consortium of engineers, scientists and designers is revolutionising solar panel technology, enabling energy production by sunlight and air absorption.

The Solhyd Project, led by Comate Engineering & Design, KU Leuven and the Province of Flemish Brabant, aims to make renewable hydrogen energy widely accessible. Their next-gen solar panels can produce 250l of hydrogen per day, which can have several uses, such as powering up appliances, heating households or charging electric vehicles.

The panels’ design resembles power banks and has a compact, optimised size similar to regular solar panels. But these panels convert water vapour found in ambient air into hydrogen gas with the help of sunlight. While the technology is still under development and not yet commercialised, the innovation has potential to provide a viable source of renewable energy for individuals, but mostly companies and larger organisations due to the hefty installation costs. But the Solhyd team claim that the development of a more affordable and widely accessible hydrogen panel is under way, a solution that could help consumers have a reliable source of energy in the face of energy and cost of living crises.

At LS:N Global, we are tracking tech innovators advancing the transition to cleaner energy sources in our Sustainability Series.

Solhyd Project by Comate Engineering & Design, KU Leuven, and the Province of Flemish Brabant, Belgium

Strategic opportunity

The transition to cleaner energy sources is picking up pace; consider how your business will be affected – or can help drive – this shift

Stat: International travel to recover in 2023, led by Australia

One Hundred Shoreditch, UK One Hundred Shoreditch, UK

Global – Despite forecasts of economic recession, international travel is expected to exceed pre-pandemic levels in 2023, according to a new survey conducted by YouGov for World Travel & Tourism Council (WTTC).

Ahead of the WTTC Global Summit in Saudi Arabia, data company YouGov polled over 26,000 consumers from 25 countries on their travel intentions for the coming year. The survey predicts a recovery in international tourism, with more than a quarter (27%) of consumers planning three or more trips in 2023.

In terms of demographics, data reveals that Australians will be the biggest travel spenders next year, followed by travellers from Canada, Saudi Arabia and The Philippines. In addition, social and environmental criteria are top of mind for travel decision-making, with a majority of consumers (61%) favouring sustainable travel brands and destinations for their travel plans.

With travel picking up and the tourism industry set for growth, more consumers will be turning to experts to navigate travel offerings, revitalising the role of travel agents.

Strategic oppportunity

With consumers eager to travel but more conscious than ever about the carbon footprint of their getaways, brands in the sector have a gap to fill in helping travellers shape their future trips in line with their preferences

Previous News Articles
Future Days 2025: Urban life in 2050 and queer design futures

News

Future Days 2025: Urban life in 2050 and queer design futures

The second day of Future Days 2025 kicked off at the Estufa Fria botanical garden in Lisbon.
Future Days 2025 : Sustainability : Urban Design
Foresight Friday: Alice Crossley, senior foresight analyst

News

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight ana...
Foresight Friday : London Marathon : Sports
Stat: Circular fashion is gaining momentum in US luxury e-commerce

News

Stat: Circular fashion is gaining momentum in US luxury e-commerce

Americans who purchase luxury apparel online are increasingly turning to circular fashion, according to new data from the Mastercard Economics Inst...
Sustainability : Fashion : Luxury
Arabian Travel Market 2025: Connected transport and cruise tourism

News

Arabian Travel Market 2025: Connected transport and cruise tourism

Day three of Arabian Travel Market (ATM) 2025 cast a spotlight on the evolving role of connected transport and the booming cruise sector in shaping...
Travel : Middle East Travel : Global Events
Stat: Kenya and Egypt lead Africa’s accelerating AI investment race

News

Stat: Kenya and Egypt lead Africa’s accelerating AI investment race

New research from cybersecurity company Fortinet reveals that 85% of African businesses across five key markets plan to invest in AI within the nex...
Statistic : Stat : Egypt
Future Days 2025: How TimeOut turned a magazine into a destination food market

News

Future Days 2025: How TimeOut turned a magazine into a destination food market

Just days after a climate-induced power outage plunged Portugal into darkness, Lisbon emerged as a beacon of resilience and innovation with the ope...
Global Events : Sustainability : Placemaking
Arabian Travel Market 2025: The power of human and spiritual connection

News

Arabian Travel Market 2025: The power of human and spiritual connection

Day two of the Arabian Travel Market (ATM) 2025 continued to spotlight the future of global tourism with a strong focus on human, cultural and spir...
Travel : Travel & Hospitality : Global Events
ChatGPT expands into e-commerce

News

ChatGPT expands into e-commerce

OpenAI has announced the launch of new shopping features within ChatGPT.
Technology : Retail : AI
Stat: American Gen Z are more optimistic about finances than their elders

News

Stat: American Gen Z are more optimistic about finances than their elders

Young people are surprisingly optimistic about their personal finances, reveals new data from the NBC News Stay Tuned Poll, powered by SurveyMonkey.
Politics : Finance : Economy
Arabian Travel Market 2025: AI and accessible tourism

News

Arabian Travel Market 2025: AI and accessible tourism

LS:N Global reviews the most innovative discussions, impactful presentations and new product showcases seen at The Arabian Travel Market 2025 ...
Travel : Travel & Hospitality : Global Events
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN