Need to Know
27 : 07 : 22

London – The Future Laboratory continues to advance and enhance the experience of LS:N Global members, this quarter launching a range of new benefits and features.

Among the new reports and events launching this quarter that members can access are our Beauty & Wellness Futures report, including the latest macrotrend Accredited Beauty, our Innovation Debrief report for 2022, and a new report exploring how we can build a Betterverse online.

‘Our global researchers, analysts and correspondents continue to bring you, our members, the latest trends intelligence, statistics and viewpoints from innovators around the world,’ explains Kathryn Bishop, foresight editor at The Future Laboratory. ‘Membership also provides access to our full archive of trends intelligence, including over 18,000 downloadable articles, webinars, worksheets, ethnographic research studies and more to help your team navigate the future.’

Don’t forget, members also have automatic free access to our online Community, where they receive regular news updates, access to Lunch & Learn sessions, live Q&As and networking opportunities with other members as well as LS:N Global’s team of foresight analysts.

London – Progressive beauty company Haeckels is introducing a line of clinically backed skincare designed around the microbiome, along with a timeless homeware collection. In particular, the company is championing Bio-positive Beauty with circular, biodegradable packaging innovations, alongside efforts to combat waste and transform end-of-life cycles for products.

Haeckels Home will provide seasonally changing and refillable home fragrance and candles designed around hyper-local supply chains, while Haeckels Skin will centre on compostable ocean-first skincare. ‘It isn't in our DNA to stand still,’ says Charlie Vickery, managing director. ‘With the new Haeckels, we again rip up the rulebook to present the new natural. Created by a local team of designers, scientists, creatives and industry outsiders, this new Haeckels brings pioneering science-backed technology and materials to a newly awakened consumer without sacrificing aesthetics.’

Here, Vickery highlights key themes from our latest Beauty & Wellness macrotrend Accredited Beauty, in which we forecast a future of beauty underscored by science, bio-technology and product certification.

Concerns about long-term prospects are driving a desire by young people in Africa to emigrate, as optimism that their country is heading in the right direction declines. On average, 52% of Africa’s youth population aged 18–24 are considering moving to another country in the next three years to secure employment and educational opportunities. The findings are according to the 2022 Africa Youth Survey by the Ichikowitz Family Foundation (IFF).

Conducted across 15 countries, the study outlines recommendations for African governments to encourage young people to stay, including entrepreneurship programmes, investment in education, tackling corruption, better healthcare, and improved internet access and penetration.

With Africa set to account for 42% of the global youth population by 2030, according to the Population Reference Bureau, it will become ever more important for Western brands to capture the attention of the world’s youngest continent. Our interview with Yannick Do, founder of African lifestyle platform Dola, unpacks opportunities for brands to connect.