SPF's Next Frontier Markets

SPF's Next Frontier:

The SPF market is recalibrating amid consumer mistrust and regulatory complexity. The next frontier is...

New Era Beer Markets

New Era Beer:

From the addition of functional ingredients to the use of draught-tolerant grains, the beer market – and...

The New Merch Cycle Markets

The New Merch Cycle:

Merch is becoming a diagnostic layer across fashion, culture and media. From corporate uniforms to vintage...

Designing Silence Markets

Designing Silence:

In an era of ever-present tech noise and cognitive overload, hospitality is engineering silence as a tool...

Intimate Selling Markets

Intimate Selling :

In an age of algorithmic overload, consumers are gravitating towards smaller, more intimate retail...

Future Museums Markets

Future Museums:

Museums are transforming through immersive technology, sensory storytelling and community-centred...

AI Jewellery Market  Markets

AI Jewellery Market :

The jewellery category is offering lessons for the luxury sector, with AI enabling innovative design,...

The Barefoot Shoes Market Markets

The Barefoot Shoes Market:

Barefoot footwear is evolving from niche performance products into a mainstream category, propelled by 3D...

Communal Living Market Markets

Communal Living Market:

Once a fringe experiment, communal living is entering the mainstream. From multigenerational households to...

Dark Tourism Market Markets

Dark Tourism Market:

Dark tourism is on the rise as more travellers seek out sites of historical tragedy, offering solemn...

ADHD and the Attention Economy Markets

ADHD and the Attention Economy:

Soaring ADHD diagnoses are fuelling demand for non-medicinal interventions, with therapeutic gaming,...

Everyday Cosplay Markets

Everyday Cosplay :

From closet cosplay to character-coded makeup, Gen Z are transforming entertainment into wearable narratives...

Savoury Beauty Market Markets

Savoury Beauty Market:

In a market saturated with sweet scents, beauty brands are turning to savoury profiles that trigger...

The New Auction House Playbook Markets

The New Auction House Playbook:

Auction houses, faced with falling income, are responding to the lifestyle interests of younger art...

Luxe Comfort Foods Markets

Luxe Comfort Foods:

Comfort food is getting a luxurious makeover, as nostalgic and fast food favourites are being re-imagined...

Gen Z in South Korea Markets

Gen Z in South Korea:

Amid a collective melancholy rooted in structural disillusionment, South Korea’s Gen Z are chasing dopamine...

Third Culture Cuisines Markets

Third Culture Cuisines:

Fusion cuisine, from TikTok chefs to experimental menus, is becoming a bold expression of identity and...

Gen Alpha’s Travel Pester Power Markets

Gen Alpha’s Travel Pester Power:

From wellness retreats to screen-free adventures, hotels around the world are investing in programmes...

Gen Z in Brazil Markets

Gen Z in Brazil:

Driven by a quest for purpose, Brazil’s Gen Z are honouring their roots in inventive ways – raising the bar...

Digital Clout Dining Markets

Digital Clout Dining :

A new wave of Indian restaurants is reshaping fine dining through limited-access menus, founder storytelling...

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