Third Culture Cuisines Markets

Third Culture Cuisines:

Fusion cuisine, from TikTok chefs to experimental menus, is becoming a bold expression of identity and...

Gen Alpha’s Travel Pester Power Markets

Gen Alpha’s Travel Pester Power:

From wellness retreats to screen-free adventures, hotels around the world are investing in programmes...

Gen Z in Brazil Markets

Gen Z in Brazil:

Driven by a quest for purpose, Brazil’s Gen Z are honouring their roots in inventive ways – raising the bar...

Digital Clout Dining Markets

Digital Clout Dining :

A new wave of Indian restaurants is reshaping fine dining through limited-access menus, founder storytelling...

Intimate Fantasy Escapism Markets

Intimate Fantasy Escapism:

Intimate fantasy roleplay is shifting to become an increasingly mainstream practice. Driven by growing...

Luxury Train Travel Markets

Luxury Train Travel:

Upmarket rail holidays are becoming a channel for storytelling, ecological responsibility and prestige...

Neo-community Market Markets

Neo-community Market:

From personalisation through data to personalisation through dialogue, brands are creating communities where...

Grab-and-Go Cuisine Markets

Grab-and-Go Cuisine:

Food brands are re-inventing convenience with healthier, snackable and culturally relevant formats designed...

Gen Z Wellness Rebellion Markets

Gen Z Wellness Rebellion:

Cigarettes, cocktails and control: Gen Z are rebelling against MAHA (Make America Healthy Again) rhetoric,...

Collaboration Culture Markets

Collaboration Culture:

Successful brands are evolving from authoritative voices to co-creative partners. They are collaborating...

Chronodiets Markets

Chronodiets:

In a world that runs against our natural rhythms, a new movement in nutrition is synchronising meals and...

Bougie Basics Markets

Bougie Basics:

Household activities and hygiene routines are being transformed into moments of everyday opulence driven by...

Next-gen Spirits Market Markets

Next-gen Spirits Market :

While established markets face headwinds, growth opportunities in the global spirits sector are emerging...

Tattoo Tourism Market Markets

Tattoo Tourism Market:

With tattoos reaching mainstream status, hotel groups are offering tattoo happy hours, local artist packages...

Social Wellness Market Markets

Social Wellness Market:

Health is becoming social, and social life is getting healthier. As digital fatigue proliferates, a new care...

Halal Food Futures Markets

Halal Food Futures :

A growing Muslim population, fast-expanding retail ranges and interest in ethical food alternatives are...

Public Transport Futures Markets

Public Transport Futures:

A new era of public transport is taking shape. From AI-powered networks to free travel trials and...

Urban Transport Futures Markets

Urban Transport Futures:

Self-driving taxis, MaaS platforms and electric aircrafts are reshaping urban mobility, promising passengers...

Premium Desserts Markets

Premium Desserts:

Not just for after dinner, desserts and sweet treats are becoming cultural markers that are reshaping...

AI Fragrance Market Markets

AI Fragrance Market:

AI is transforming new product development and manufacturing of fragrances, allowing brands to adapt...

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