Soaring ADHD diagnoses are fuelling demand for non-medicinal interventions, with therapeutic gaming,...
From closet cosplay to character-coded makeup, Gen Z are transforming entertainment into wearable narratives...
In a market saturated with sweet scents, beauty brands are turning to savoury profiles that trigger...
Auction houses, faced with falling income, are responding to the lifestyle interests of younger art...
Comfort food is getting a luxurious makeover, as nostalgic and fast food favourites are being re-imagined...
Amid a collective melancholy rooted in structural disillusionment, South Korea’s Gen Z are chasing dopamine...
Fusion cuisine, from TikTok chefs to experimental menus, is becoming a bold expression of identity and...
From wellness retreats to screen-free adventures, hotels around the world are investing in programmes...
Driven by a quest for purpose, Brazil’s Gen Z are honouring their roots in inventive ways – raising the bar...
A new wave of Indian restaurants is reshaping fine dining through limited-access menus, founder storytelling...
Intimate fantasy roleplay is shifting to become an increasingly mainstream practice. Driven by growing...
Upmarket rail holidays are becoming a channel for storytelling, ecological responsibility and prestige...
From personalisation through data to personalisation through dialogue, brands are creating communities where...
Food brands are re-inventing convenience with healthier, snackable and culturally relevant formats designed...
Cigarettes, cocktails and control: Gen Z are rebelling against MAHA (Make America Healthy Again) rhetoric,...
Successful brands are evolving from authoritative voices to co-creative partners. They are collaborating...
In a world that runs against our natural rhythms, a new movement in nutrition is synchronising meals and...
Household activities and hygiene routines are being transformed into moments of everyday opulence driven by...
While established markets face headwinds, growth opportunities in the global spirits sector are emerging...
With tattoos reaching mainstream status, hotel groups are offering tattoo happy hours, local artist packages...
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Markets
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