Eat to the beat: Lurpak pairs food with music

Launched in April, FoodBeats allows consumers to enter the dish they are creating and how long it will take to prepare. Once entered, FoodBeats taps into music-discovery site Last.fm’s online archive and recommends songs that will complement the dish.

LS:N Global has noticed a rise in unusual sensory pairings such as the Turntable Kitchen blog and MiN Rituals. To learn more about how brands are harnessing the five senses to build deeper connections with consumers, read our Synaesthetic Selling microtrend.