In the bag: New Puma shopper carries the day

By Robin Key

Germany – Sportswear brand Puma plans to replace its plastic shopping bags with a new eco-friendly shopper.

The Clever Little Shopper was designed in collaboration between Puma and Yves Béhar’s Fuseproject. The bag is 100% biodegradable, and will decompose naturally within three months, or in three minutes in warm water.

The new bag, composed entirely of corn starch, will save an estimated 192 tons of plastic and 293 tons of paper each year.

Puma recently became one of the first international companies to release details of its impact on the environment along the whole of its supply chain. LS:N Global previously reported on the Clever Little Bag, part of the same collaboration, which re-invented the company’s shoebox, and saves an estimated 8,500 tons of paper and 1.5m litres of fuel oil per year.