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Wrangler We are Animals campaign Wrangler We are Animals campaign
Wrangler We are Animals campaign Wrangler We are Animals campaign
Wrangler We are Animals campaign Wrangler We are Animals campaign
Wrangler We are Animals campaign Wrangler We are Animals campaign

Ready for action: Jeans brand pulls a stunt

By Jonna Dagliden and Robin Key 24 : 03 : 2011 Paris : Wrangler : Denim

Paris – To show that its jeans can survive even the toughest treatment, denim brand Wrangler has created a campaign that features stunt men being set on fire, jumping from windows and falling through glass.

The shots are the latest in the Wrangler We Are Animals campaign, which uses minimal branding. Created by advertising agency Fred & Farid, the campaign aims to highlight adventure and risk-taking. Fans can also visit the Wrangler website to experience the shoot from the perspective of the stunt people, and watch a behind-the-scenes film.

Wrangler is clearly in tune with the Turbulent Teens. For more, read our Anarconomy Decade report.

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