LSN : Daily Signals : Novo Nordisk launches UK’s first daily GLP-1 weight-loss pill

M&S stages pit lane fashion show at Silverstone

M&S Dress To Thrill fashion show, UK

UK – Marks & Spencer has become the first brand to stage a runway show on Silverstone’s pit lane, coinciding with the Formula 1 Pirelli British Grand Prix 2026.

A cast of 50 models moved through working garages against the backdrop of team cars and race-day engineering, launching the Dress to Thrill edit – the latest instalment of M&S’s Summer of Love That campaign.

The collection spans womenswear and menswear, anchored in versatile summer dressing with hits of racing red, lingerie-inspired layering and select pieces from M&S’s partnership with Atlassian Williams Racing. The activation sits within a multi-year Silverstone partnership spanning F1, MotoGP and CarFest.

For M&S, the move is all about cultural positioning – showing up at major UK moments in ways that feel unexpected for a brand of its scale. In Future Forecast 2026: Fashion, we identified sports collaborations as a key trend for the industry this year, as fashion brands deepen their alliances with athletes, leagues and teams.

Strategic opportunity

Live moments are fast becoming brand-building platforms, but presence without substance reads as opportunism. Identify where your brand has genuine cultural permission to show up, then go further than anyone expects

Novo Nordisk launches UK’s first daily GLP-1 weight-loss pill

UK – Novo Nordisk has launched a Wegovy pill, the UK’s first authorised daily oral GLP-1 treatment for weight management, giving eligible adults an alternative to injectable obesity medicines through regulated private providers.

Licensed by the Medicines and Healthcare products Regulatory Agency (MHRA) in June, the once-daily semaglutide tablet is approved for adults living with obesity or overweight with a weight-related condition. The phased roll-out is initially for private patients, with NHS prescription not currently available.

The launch reflects growing demand for more personalised obesity care, as treatment preferences extend beyond injections.

‘Everyone’s experience of living with obesity is different, so it’s vital that healthcare professionals have a range of tools available to support their patients,’ said Sebnem Avsar Tuna, general manager UK at Novo Nordisk.

For businesses across healthcare, pharma and wellness, the launch signals continued expansion of the GLP-1 market, with oral formats broadening consumer choice and creating new opportunities for private weight-management providers.

Our 2024 Neozempic Futures report highlighted the cross-industry ripple effects of GLP-1 medications and identified emerging opportunities for brands, from muscle maintenance to nutrition and beauty.

Hers weight loss medication, US

Strategic opportunity

As weight loss drugs become more accessible and adoption grows, demand will extend beyond medication, creating secondary markets for high-protein foods, strength training, supplements, wearables and personalised health coaching

Stat: How skin quality is becoming a wellbeing metric

Photography by Angela Roma

Global – Galderma’s Skin Quality Decoded report has revealed that skin concerns are now a near-universal experience, with nine in 10 people affected across Europe, Asia and the Americas.

The survey of more than 11,000 people across 11 countries found that each person experienced an average of two concerns in the past month.

The most common were fine lines and wrinkles (41%), dry skin (40%) and dull skin (37%), with the face most frequently affected, followed by the neck, legs and upper arms.

Beyond appearance, skin quality is emerging as an emotional wellbeing issue. Some 85% of respondents said it affects their quality of life, while more than a third reported feeling self-conscious, insecure or anxious due to poor skin quality.

As laid out in our Wearable Skincare report and the Skinwear section of Future Forecast 2026: Fashion, the convergence of fashion and skincare is turning skin quality into a cross-category design opportunity, spanning materials, wearables and daily rituals.

Strategic opportunity

Design for skin quality as an everyday wellbeing need. Create products, services and experiences that support confidence through comfort, protection and long-term resilience