Daily Signals 12.11.2025

Signals

Luxury beauty brand Hyrular brings a surreal edge to make-up, a daily recap from Web Summit 2025 and why 73% of retail employees are planning to quit their jobs.

Hyrular launches surreal beauty that breaks the mould

Hyrular, UK
Hyrular, UK
Hyrular, UK

UK – Hyrular is a new luxury beauty brand bringing a surreal, sci-fi edge to make-up.

Inspired by avant-garde fashion and cinematic aesthetics, the brand aims to create products for those who want to break free from conventional beauty norms and embrace bold, unusual looks.

The debut offering, Nebubalm, is a vegan multi-chrome lip balm that comes in two striking shades. It features light-reflecting finishes with pearlescent and shimmer effects, capturing Hyrular’s mission to make beauty that is imaginative, expressive and visually striking.

‘Why is no one making beauty for us? The industry’s demand for sameness leaves no room for the strange, the cinematic or the surreal,’ Hyrular says in its launch statement. The brand is positioning itself for consumers who want imaginative, visually striking products rather than conventional beauty dictated by algorithms and elite ideals.

This approach aligns with LS:N Global’s upcoming macrotrend, The Great Beauty Blur, which explores how brands can embrace friction, complexity and cultural nuance to foster authentic engagement and spark consumer curiosity.

Join us for tomorrow’s webinar on The Great Beauty Blur by RSVPing here.

Strategic opportunity

By making strangeness and surrealism central to their creative language, brands can cultivate a beauty culture where complexity and curiosity outweigh uniformity

A daily recap from Web Summit 2025: Circular and creator economies take centre stage

Portugal – More than 70,000 attendees and 2,500 start-ups have gathered in Lisbon for Web Summit 2025, where circular innovation and the creator economy have taken centre stage.

On Monday 10 November 2025, opening speakers included TikTok star Khaby Lame, tennis champion Maria Sharapova and Lovable AI CEO Anton Osika, each exploring how technology is reshaping their industries.

Circularity led early discussions on Tuesday 11 November, as the full event kicked off with Syre CEO Dennis Nobelius announcing a multi-year partnership with Nike to integrate the company’s circular polyester into Nike’s performance lines – a major shift in its materials strategy. Nobelius pointed to the exclusivity and innovation of recycled products as a selling point for brands, reflecting insights from our Rebranding Sustainability series which detailed the need for a new approach that embeds sustainability in business models, rather than platforming it.

Meanwhile, Visa’s global head of product Mark Nelson unveiled the company’s strategy to develop financial tools for creators, recognising them as SMEs and accommodating their non-traditional revenue models. Gen Z influencers and entrepreneurs Grace Beverley and Josh Richards echoed this evolution, highlighting how creators are building sophisticated businesses rooted in audience insight, rather than merchandise sales. For more on how influencer culture is changing the world as we know it, head to our The New Creatorverse report.

Web Summit 2025. Photography by Paul Devlin, Lisbon, Portugal
Opening night of Web Summit 2025. Photography by Ramsey Card, Lisbon, Portugal
Grace Beverley at Web Summit 2025, photography by Carlos Rodrigues, Lisbon, Portugal

Strategic opportunity

Develop financial tools for a new generation of entrepreneurs – from saving guides for irregular income to AI agents that automatically chase invoices – as creators become fully fledged business operators shaping the future of business 

Stat: Retailers warned of festive staffing crisis as 73% of employees plan to quit  

Walmart, US Walmart, US

UK – UK retailers could face a staffing crisis ahead of Black Friday and the Christmas rush, as new research from sharetech platform Vestd reveals that nearly three-quarters (73%) of retail employees are looking to leave their jobs. 

Vestd’s Workplace Values Study found that almost one in four retail staff plan to quit within the next three months, citing heavy workloads and poor work/life balance as key pressures. The report also noted rising incidents of anti-social behaviour towards staff, with many being offered training to handle abuse from customers. 

Mental health emerged as a key concern, ranking third among workplace benefits. Yet almost a third of retail employees said they don’t feel comfortable discussing mental health issues at work, despite 94% experiencing stress. 

Financial rewards were ranked as employees’ top priority, with bonus and performance-based schemes seen as more motivating than traditional staff discounts. Nearly 60% also said share ownership would make them more loyal to their employer. 

Vestd founder and CEO Ifty Nasir warned: ‘Employers must address these issues to retain staff and avoid a huge walkout during the busiest shopping period of the year.’  

Explore our Retail Staff Futures and Work States Futures reports to uncover the key strategic opportunities shaping the future retail workforce and workplace. 

Strategic opportunity

Integrate mental health support, flexible scheduling and clear career paths into the employee value proposition, using technology and training to make wellbeing a core driver of retention and resilience 

Previous Daily Signals Articles
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
Adolescence extends to early 30s, new five-stage brain map reveals

Daily Signals

Adolescence extends to early 30s, new five-stage brain map reveals

New research mapping how the brain’s wiring shifts across life suggests adolescence doesn’t end until around age 32.
Generations : Adolescence : Life Stages
Stat: Security concerns push UK shoppers to abandon digital transactions

Daily Signals

Stat: Security concerns push UK shoppers to abandon digital transactions

Security concerns are now the biggest barrier to completing online purchases, with more than 50% of UK shoppers having abandoned a transaction due ...
Retail : Technology : Security
Why Foam photography institute’s new brand identity is motion-focused

Daily Signals

Why Foam photography institute’s new brand identity is motion-focused

The 25-year-old photography institution Foam has unveiled a new visual identity by Wieden+Kennedy Amsterdam, marking the first time it has used a b...
Design : Museum : Branding
How Letterboxd’s Video Store counters subscription fatigue

Daily Signals

How Letterboxd’s Video Store counters subscription fatigue

Letterboxd has unveiled the Letterboxd Video Store, an in-app rental feature launching in early December that pushes the platform beyond film loggi...
Media : Entertainment : Rental Model
Stat: UK retail workers experience uptick in abusive behaviour from the public

Daily Signals

Stat: UK retail workers experience uptick in abusive behaviour from the public

The Retail Trust has unveiled billboards at key London sites as part of its Let’s Respect Retail campaign.
Retail : Workplace : Statistic
Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Daily Signals

Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Xbox, Sky Sports and Football Manager have launched Missing Managers, a campaign created with McCann London that turns gaming into a real-world coa...
Sport : Gaming : Technology
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Retail : Consumer Behaviours : New Codes Of Value
Stat: Gen Z women in the UK feel the sharpest gender tensions

Daily Signals

Stat: Gen Z women in the UK feel the sharpest gender tensions

New research from King’s College London and Ipsos suggests that while public discourse often frames gender as a battleground, most citize...
Society : Gender : Statistic
Porsche taps into the kidult economy

Daily Signals

Porsche taps into the kidult economy

Porsche is accelerating into the collectable art economy with a collaboration that merges automotive heritage and pop culture.
Mobility : Design : Pop Culture & Media
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN