Depop and CashApp team up with Sha’Carri Richardson

US – Depop and Cash App have partnered with Olympic medallist Sha’Carri Richardson for Your POV, Your Power, a digital campaign showcasing how creativity fuels entrepreneurial success.

The social media series will see host Sha’Carri Richardson interview the Depop sellers turning personal passions into thriving businesses, offering practical tips on curation, branding and achieving financial independence through second-hand fashion.

As part of the campaign, Cash App rewarded up to 3,000 Depop sellers with £80 ($100, €96.60) for using its direct deposit feature in December 2024, highlighting second-hand fashion as both an economic and sustainable opportunity.

‘Through this campaign, we want to amplify the voices of Depop sellers who are using second-hand fashion as an opportunity for self-expression and financial progress,’ said Depop chief marketing officer Peter Semple in a statement.

Our Resale Redux report explores the evolution of the second-hand market and how platforms such as Depop have tapped into Gen Z’s thrift-focused mindset to change the fashion landscape for the better.