Daily Signals 27.06.2024

Signals

Introducing our Innovation Debrief 2024–2025 report, Oslo’s inclusive floating sauna and why the Great Resignation 2.0 is looming.

Innovation Debrief 2024–2025 report goes live

AI imagery by The Future Laboratory, UK

Global – Discover the top 50 innovations acknowledging, driving and anticipating change in our new Innovation Debrief 2024–2025 report. 

In a world driven by constant change and evolving consumer needs, this year’s Innovation Debrief report explores how, under the theme of activism and action, innovation isn’t just about continual disruption but about acknowledging, driving and anticipating change. 

From brands tackling demographic shifts to re-imagining stagnant industries and embracing cutting-edge materials and technologies, this report contains 50 innovations across 10 key cross-sector trends that embody a softer, more sustainable approach to innovation to drive and inspire your approach to innovation and make a better business future happen. 

The report is now live and you can download it here.

What the experts say

‘We cannot control the pace of change, but we can control our reaction to the change around us. Innovation in this context means the ability to decide when, and how, to action your own change’

Fiona Harkin, director of foresight, The Future Laboratory 

Oslo’s new floating sauna makes wellbeing accessible to all

Oslo Sauna Association, Norway Oslo Sauna Association, Norway
Oslo Sauna Association, Norway Oslo Sauna Association, Norway

Norway – Estudio Herreros designed the Trosten sauna for the Oslo Sauna Association, situated in the Sukkerbiten sauna village near the Munch Museum. The floating sauna aims to make wellness accessible to everyone, regardless of ability.

The sauna features ramps and spacious interiors, accommodating up to 24 people and two wheelchairs. An external amphitheatre with space for 50 people further reflects the inclusive and democratic ethos of the Oslo Sauna Association. ‘Our vision is to provide saunas for everyone, regardless of ability,’ says Ragna Fjeld, secretary general of the association. Sustainability is also key in the design, with a façade made from 75% recycled aluminium, created with renewable energy company Hydro.

The Trosten sauna project reflects the rise of inclusive and sustainable urban wellness spaces. By prioritising accessibility and eco-friendly materials, it sets a new standard for public wellness facilities. In Urban Bathing, LS:N Global explored the new wave of urban oases capturing the benefits of nature immersion and repackaging them into urban-friendly wellness and leisure concepts.

Strategic opportunity

Businesses and urban planners could enhance community wellbeing and inclusivity by integrating accessible and sustainable design elements into public wellness facilities

Latimer tackles AI’s cultural bias with diversity and inclusion training

Blue Man in a Red Space by Isaac Udogwu, US Blue Man in a Red Space by Isaac Udogwu, US

US – John Pasmore, an AI entrepreneur since 2008, has launched Latimer.AI, a language model designed to reflect the experiences of Black and brown people. This was prompted by the realisation that AI struggled with cultural nuances in different minority communities. 

Pasmore used sources such as Amsterdam News, one of the oldest Black newspapers in the US, to train Latimer.AI. This approach prioritised accuracy over user-generated data sourced from the internet. ‘You have some subtle differences in the language that the model uses because of the training data, and the model itself just thinks about Black and brown people,’ Pasmore told TechCrunch.

Other innovators like Erin Reddick, who created ChatBlackGPT, are also developing AI models centred on these communities. ‘We are the keepers of our own stories and experiences,’ said Tamar Huggins, founder of Spark Plug, an AI tailored for Black and brown students.

In our Decolonising Data Privacy report, we discussed how businesses can learn from Indigenous cultures to ensure that trust, transparency and respect are at the forefront of their tech product offerings.

Strategic opportunity

Build responsible AI tools by developing ethical guidelines that prioritise cultural sensitivity, transparency and inclusivity. This can help build trust and ensure AI solutions respect diverse communities

Stat: Employers should prepare for a Great Resignation 2.0

Photography by Tiger Lily Photography by Tiger Lily

Global – A new wave of resignations is brewing as employees worldwide feel increasingly overworked and underpaid, according to PwC’s Global Workforce Hopes & Fears Survey, which covered over 56,000 workers. 

Alarmingly, the number of workers who plan to change jobs is up by more than 28% in 2024 compared to the Great Resignation in 2022. Key reasons driving this trend include higher workloads, career ambitions and rapid technological changes. Specifically, 62% of employees noted a significant increase in work pace, compounded by new tech tools and financial pressures. 

In addition, 43% are contemplating asking for a pay rise. Higher interest rates and living costs have exacerbated worker dissatisfaction. Carol Stubbings, global markets and tax and legal services leader of PwC UK, told Fortune: ‘Workers around the world are increasingly prioritising long-term skills growth and looking to organisations that can help them facilitate this.’ She urged leaders to prioritise employee wellbeing, as overstressed workers are less productive. 

For more insights on the future of work, head to our Work States Futures macrotrend report. 

Strategic opportunity

Develop and enhance wellbeing programmes that focus on mental health, work-life balance, and stress management to retain and attract talent. This could include offering flexible working hours, mental health days and access to wellness resources

Previous Daily Signals Articles
South Africa's Pick n Pay banks on humour for its Christmas campaign

Daily Signals

South Africa's Pick n Pay banks on humour for its Christmas campaign

South African grocery retailer Pick n Pay has unveiled its 2025 Christmas campaign, a South African twist on the classic genie tale that taps into ...
Retail : Branding : Advertising
Why Bombardier is tapping luxury designer Elie Saab for its Global 8000 jet

Daily Signals

Why Bombardier is tapping luxury designer Elie Saab for its Global 8000 jet

As further evidence of our New Era of Gilded Luxury Travel trend, luxury brand Elie Saab has partnered with aircraft manufacturer Bombardier to des...
Luxury : Travel : Hospitality
Stat: UK school satisfaction improves yet disparities persist

Daily Signals

Stat: UK school satisfaction improves yet disparities persist

A new consolidated report from the Department for Education (DfE) reveals that British secondary school pupils are becoming more positive abou...
Youth : Education : School
Why Apple is leaning into artisanal charm for 2025 festive push

Daily Signals

Why Apple is leaning into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign, A Critter Carol, puts human craftsmanship front and centre.
Technology : Advertising : Design
ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

Daily Signals

ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

At ISPO 2025 in Munich, talks, panels, activations and events spanned the full value chain of sport – from materials and manufacturing to brands an...
Global Events : Sport : Community
Stat: Young Americans drive growth across emerging social media platforms

Daily Signals

Stat: Young Americans drive growth across emerging social media platforms

A new Pew Research Center survey shows that while YouTube and Facebook continue to dominate the US social media landscape, younger u...
YouTube : Social Media : Facebook
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
Adolescence extends to early 30s, new five-stage brain map reveals

Daily Signals

Adolescence extends to early 30s, new five-stage brain map reveals

New research mapping how the brain’s wiring shifts across life suggests adolescence doesn’t end until around age 32.
Generations : Adolescence : Life Stages
Stat: Security concerns push UK shoppers to abandon digital transactions

Daily Signals

Stat: Security concerns push UK shoppers to abandon digital transactions

Security concerns are now the biggest barrier to completing online purchases, with more than 50% of UK shoppers having abandoned a transaction due ...
Retail : Technology : Security
Why Foam photography institute’s new brand identity is motion-focused

Daily Signals

Why Foam photography institute’s new brand identity is motion-focused

The 25-year-old photography institution Foam has unveiled a new visual identity by Wieden+Kennedy Amsterdam, marking the first time it has used a b...
Design : Museum : Branding
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN