Daily Signals 14.03.2022

Signals

SXSW VR honours Breonna Taylor, a marketplace for NFT beginners and a growing focus on cryptocurrencies in France.

A virtual world remembering Breonna Taylor

Breonna's Garden by Lady Pheonix and the family of Breonna Taylor, US

US – Visitors to this year’s SXSW are invited to experience a transformative VR experience honouring the life of Breonna Taylor, a young woman killed by police in 2020. Built in collaboration with her family, Breonna’s Garden is a piece that harnesses the power of technology to foster a space for collective grief and healing.

Artist Lady Pheønix initially developed the project in 2021 for Breonna’s family after learning that her sister Ju’Niyah Palmer’s public grief was met with death threats. Originally intended as a safe space for the family to grieve without facing a hateful backlash, Lady Pheønix has expanded the project for public communal healing.

The SXSW iteration includes a fully immersive VR experience of Breonna’s family home where visitors will see her portrait, hear stories about her life and can read supportive letters. It aims to achieve justice for Breonna through collective healing. ‘Now, more than ever, authentic vulnerability feels paramount to collective reconciliation,' reads a press statement about the project.

Breonna’s Garden signifies the confluence of developments we explored in Virtual Sanctuaries and the Digital Afterlife Market, demonstrating how storytelling, data, AR and VR will reshape the way we mourn and understand death.

Strategic opportunity

The potential of immersive technology expands far beyond entertainment. How can your brand use these tools thoughtfully for healing and justice?

Social media app Parler expands into NFTs

DeepRedSky by Parler, US DeepRedSky by Parler, US
DeepRedSky by Parler, US DeepRedSky by Parler, US

Nashville – Parler, the social media platform associated with the American right, is entering the NFT space with its new marketplace, DeepRedSky. With potential to reach the American Middle audience, it wants to educate and democratise NFTs, enabling mainstream consumers to be part of this burgeoning asset space.

Joining established players such as OpenSea and Nifty Gateway, DeepRedSky is differentiating itself by providing consultancy services to people curious about NFTs. Those who are interested in selling NFTs for the first time will be walked through the process of creating, marketing and distributing crypto-assets.

In addition, customers will be able to purchase NFTs using their credit cards, eliminating the need to hold cryptocurrency and making the marketplace more accessible. ‘We want to offer a far more full-service provision than OpenSea currently offers, which is basically just minting and a place to put them up,’ explains George Farmer, CEO of Parler.

While competition in the NFT sector heats up, many customers remain unsure about what NFTs are. Upskilling services aimed at onboarding new members into the community, as DeepRedSky is providing, are helping to prepare consumers for a Web3 future.

Strategic opportunity

Instead of selling consumers an NFT, why not launch an educational campaign to teach consumers how to mint their own?

AI diagnostics expand to haircare

Global – In an industry first, Revieve has unveiled its AI Haircare Advisor helping people to understand the unique qualities and best practice to care for their hair.

Revieve’s mobile-led selfie diagnostics system allows users to share their haircare expectations and priorities, alongside a photo for analysis. The platform's AI delivers insights about hair type, volume, thickness, curl pattern and colour alongside an optimal routine and styling recommendations.

Developed in collaboration with haircare brand Living Proof, the project is designed to empower consumers to feel more confident about their haircare decisions when shopping or looking for information online.

Selfie diagnostics have become an integral part of the virtual shopping experience in the make-up and skincare sectors. Following the pattern we identified in Skintellectual Haircare, this AI haircare adviser applies these advances to the world of hair, helping consumers navigate the detail-rich landscape of hair products with confidence and ease.

Photography by Mart Production

Strategic opportunity

Consumers approach haircare with increasing rigour, so consider partnering with technology companies to deliver detailed information and analysis

Stat: Crypto-confidence is growing in France

Envisaging Fintech Futures by Playful for The Future Laboratory Envisaging Fintech Futures by Playful for The Future Laboratory

As the metaverse continues to pervade public discourse, cryptocurrency literacy is growing in France. According to research by Ipsos, 30% of French citizens plan to invest in cryptocurrencies.

The study of 2,003 French adults aims to assess the economic opportunity and potential of cryptocurrencies in the country. With 77% of respondents already familiar with cryptocurrencies, it’s clear that the subject is no longer niche. Indeed, the study reports that the percentage of French people who own crypto-assets (8%), including currencies and NFTs, has now surpassed the percentage of citizens holding treasury stocks (6.7%), indicating a shift in public perceptions about alternative investments.

As confidence in cryptocurrencies grows, companies operating in France should consider adding a variety of services that pertain to this sector, such as alternative payment processing, blockchain authenticity guarantees and NFT memberships. To learn more about innovations in the realm of decentralised finance, readers can consult the Cryptocurrencies vertical.

Strategic opportunity

Companies might consider conducting their own cryptocurrency surveys to see how many customers utilise alternative assets

Previous Daily Signals Articles
Ulta Beauty opens UB Marketplace to 100 emerging brands

Daily Signals

Ulta Beauty opens UB Marketplace to 100 emerging brands

Ulta Beauty has launched UB Marketplace, a new online platform introducing more than 100 emerging beauty and wellness brands to its website and app...
Beauty : Retail : Ecommerce
Travel platform Curated Spaces is powered by trusted tastemakers

Daily Signals

Travel platform Curated Spaces is powered by trusted tastemakers

Travel start-up Curated Spaces has launched a booking platform that puts personal style, trusted recommendations and curated experiences at the hea...
Travel : Hospitality : Digital
Stat: Gen Z women are shaping a new liberal majority in the US

Daily Signals

Stat: Gen Z women are shaping a new liberal majority in the US

New polling highlights a sharp political gender gap within Gen Z, positioning young women as the most liberal demographic in the US, according to a...
Youth : Politics : Gen Z
Heineken transforms Seoul’s rooftops into social sanctuaries

Daily Signals

Heineken transforms Seoul’s rooftops into social sanctuaries

Heineken is transforming Seoul’s empty rooftops into vibrant social spaces as part of a new campaign combatting urban loneliness and removing barri...
Culture : Drink : Loneliness
Feeling introduces transdermal energy patch to combat daily fatigue

Daily Signals

Feeling introduces transdermal energy patch to combat daily fatigue

Manchester-based wellness brand Feeling has launched a transdermal energy patch designed to address persistent fatigue in individuals who maintain ...
Health : Wellness : Supplements
Stat: Gift cards become inflation-era solution for festive shoppers

Daily Signals

Stat: Gift cards become inflation-era solution for festive shoppers

As inflation continues to put pressure on spending, gift cards are set to dominate this year’s festive period in the US. According to Blackhaw...
Retail : Consumer Spending : Inflation
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
OpenAI launches agentic AI shopping system

Daily Signals

OpenAI launches agentic AI shopping system

ChatGPT users in America can now shop directly within conversations through OpenAI’s new Instant Checkout feature, available to Pro, Plus and Free ...
Technology : Retail : Agentic AI
Stat: The running boom is powering New York’s economy

Daily Signals

Stat: The running boom is powering New York’s economy

Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport : Health : Running
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN