Ikea is recruiting for eco-food technologists

Sweden – As part of its campaign to recruit fresh technology talent, the Swedish retailer is challenging candidates with 3D printing its iconic meatballs.

To inspire potential candidates to think outside of the box, the retailer has launched the Taste The Future campaign, including a short film that encourages applicants to think outside the box when it comes to plant-based food solutions. The recruitment drive shows that the brand is ramping up its efforts to disrupt the eco-friendly food and drink category in the coming years.

‘We’re looking for down-to-earth data scientists, future architects, cyber-guardians, unboxed engineers and common sense-makers. People who want to co-create a better everyday life at home for the many with thin wallets,’ explains Karen Rivoire, employer brand leader at Ikea.

A playful take on the traditionally dry hiring process, the recruitment push also acts as an advertising campaign for the company’s principles. Empowering employees to break from convention, Ikea is showcasing how brands are Reworking the Workplace.